you've shown that people are willing to pay for this, they're interested in tnchts carol, i was goingsay, i'd further add, too, that's a great way to develop a product, period. >> yes. >> we do that all the time, really kind of collaborate with your couples too. a lot of times marketers or companies will build stuff and hope somebody wants it. much better approach is to have somebody want something that you're building while you're building it. >> the next question comes from the owner of a software company and it's about finding partners. >> i've entered into a partnership with a tele sales firm and a marketing agency combined with our crm to offer this as a package to our customer base. the question is what are the pros and cons of this approach and what might be the risks in doing this. >> he's asking it, it sounds like a few minutes too late. he's already entered into the partnership. >> i think the pros are pretty clear. i'm going to talk a little bit more about the risks. the risks are when you partner with somebody, you're taking them on as a liability. if they fall down whethe