we're here to discuss how it's spreading innovation all across this country. technology has been around since the 1980s, it's been used by large companies for rapid proto typing. they have become more affordable opening the door for smaller businesses to begin benefit iti from the technology. for instance some models are now available for under $1,500 and prices continue to go down. small businesses and entrepreneurs are using 3-d printers in a variety of ways. it has the ability to save time and cost, make highly accurate parts that assist in product production that are sold directly to end users. 3-d printing has become a critical kpoecomponent of many businesses. while a number of entrepreneurs and innovators are using it to print models that they intend to manufacture with traditional methods, others are using it to create products from start to finish. sometimes that can be done there in the garage. the 3-d printers continue to become more affordable and advanced, a a number of small businesses that began as household manufacturers is likely to skyrocket.

oracle has to innovate at a higher rate. >> salesforce has been a big buyer. how do you continue to buy companies without losing focus or getting bloated? >> acquisitions are hard no matter who you are. after doing 25 acquisitions over the last five years,

oracle has to innovate at a higher rate. >> salesforce has been a big buyer. w do you continue to buy companies without losing focus or getting bloated? >> acquisitions are hard no matter who you are. after doing 25 acquisitions over the last five years, acquisitions are hard. but you cannot transform your company. they bring incredible people into your company, and if you can nurture them, you can get results. the number one thing is that, as a ceo, you have to choose what you will be in. i only have so much time. where i spend my time is super important. i kind of divide my time into four quadrants. in a certain quadra, my transformation quadrant, that is where i spend the majority of my time. the things that, if i do not do them, they will not get done. there will be other things, nurturing things that are coming two or five years from now or things around the efficiency of the business, that i do not have to be as involved in. those transformational things, i have to pick and choose carefully. and that i can really deliver a great result. >> google delivers

funded insurance, and while employers and insurers and health care companies have worked hard to bring innovation to the market in terms of improving the quality of care, we also know that millions of americans remain uninsured and often without needed medications. at the same time there's tremendous growth in medicare, it's driven in large part by what we like to call this silver tsunami, the fact that there are 10,000 baby boomers who become eligible for medicare every day. now this means over 16 million new people becoming medicare eligible by 2019. and it also means we're facing a long-term increase in the demand for services and the use of medications, another challenge is the increasing prevalence of chronic disease. about half of all americans suffer from chronic diseases and this is expected to rise in the next 20 years. chronic inside accounts for three out of every four dollars being spent on health care. and the number of people that don't take prescription, as prescribed, we're calling it an epidemic, there are a number of studies out -- costing our health care system about $300 billi

we use the technology to create innovation in our own business. so, you know, these kind of questions don't really apply to us, but i would sincerely hope no legislation comes in that would restrict our ability. >> what about the discussion that i -- i know we've all been run pg in and out so i haven't heard, copyright? >> copyright is a concern to us as a copyright holder and a holder -- as a holder of 30 patents i'm concerned that people will infringe our patents and our designs and they'll print them and we've had that happen. we had that happen with shapeaways. but we worked with them and they were able to deal with it. it's a concern. it seems like, you know, something that needs to be addressed but i don't -- i'm not sure it's a 3d printing specific concern because it's still -- ip is ip. people in china making counterfeit products all the time of us. they're not doing that with 3-d printing but traditional manufacturing. >> what's the systemic risk on ip, i think there's been the discussion of saying if i change a bit of the source code does

innovation. everybody is welcome to play but i think it happens to be true that the partisan companies have innovated better and i think that is the responsibility on partisan companies like mine to actually do better because of those partnerships. >> a partisan company can have a business interest in innovating. at the end of the day, partisan companies are actually partisan for a reason because they have a mission oriented that most have.ies do not the approach we have taken is we are for the best available product. we have taken our social media command center and everything they do. we are probably the only political client. we said this the best in class product available and we felt they are willing to work with us in the innovations we are looking for. we have one of the most surface -- a sophisticated social media programs that they have of any of their clients. we are willing to work with nonpartisan companies. we also work really closely with partisan firms. moment think about something like data science and the scores, people think it comes from a political background. so, that makes sense

but it's because we are trying to innovate and do a lot of things. the internet is -- it can be a scary. but it's becoming powerful in terms of what we can do. it's important to think about the balance of making sure that we can continue to innovate as well as continue to keep it secure. i agree with everyone that there's never going to be an absolute solve problem here. >> i agree that it's not going to be absolute. i think there's a couple really easy steps that we can do to minimize the human factor of it. at facebook where he in the middle of an exercise where our security team attacks our employees for the month. if you report an attack against you, you get a t-shirt and public recognition. what's cool about this is we have gotten over half of the company to join in internal discussion group about security matters and participate. but better, in august, we get these reports, are you sending it early? here is this speer fishing e-mail. that's not us. that's a real attack. thank you for reporting it. you can still have a t-shirt. getting people eng

>> if you want to innovate you have to do things they haven't been done before.ost people are very reluctant to accept change. they would rather live with the devil they know. and for the last 30 years, it's proven a good solution. we were told we were crazy to think people could dialysis themselves at home. we work on projects in a way that if we succeed we can really make a big day in how people li and their quality of life. and i think energy in the very near future for this country is going to be more and more of a problem. and remember that about 2 billion people around the world have never used electricity and it is unlikely they are going to wake up any time soon and see transmission lines and switch gear. they need base pour and i think our sterling is a nice way to make base electricity for people around the world. >> you seem to be industry agnostic. for healthcare, now -- and now energy. -- >> well i'm really not an engineer. i like the basic sfiz physics and going back to first principles and the physics is the same whether you are doing healthcare, e

with the successful design, chris wanted to bring his new innovation to market. it would have been costly and inefficient using traditional production methods, so instead he invested in a consumer level 3-d printer which is literally become a factory in his desk enabled him to produce his invention from home for a couple thousand dollars and sell thousands of them. we take pride in stories like this. to us they demonstrate we are not just a business of producing 3-d printing machines. we are also helping empower entrepreneurs by bringing manufacturing into their homes and workspaces. our presence here today show that is the interest in 3-d printing is strong and the future is infinite. our industry is experiencing rapid growth. it is giving domestic manufacturing a new competitive edge in this global economy. the best thing washington can do is to encourage further growth in investment. as president obama noted in his recent speech touting 3-d printing hubs, if you want to attract more good manufacturing jobs, you need to be on the cutting edge. our company could

funded insurance, and while employers and insurers and health care companies have worked hard to bring innovation to the market in terms of improving the quality of care, we also know that millions of americans remain uninsured and often without needed medications. at the same time there's tremendous growth in medicare, it's driven in large part by what we like to call this silver tsunami, the fact that there are 10,000 baby boomers who become eligible for medicare every day. now this means over 16 million new people becoming medicare eligible by 2019. and it also means we're facing a long-term increase in the demand for services and the use of medications, another challenge is the increasing prevalence of chronic disease. about half of all americans suffer from chronic diseases and this is expected to rise in the next 20 years. chronic inside accounts for three out of every four dollars being spent on health care. and the number of people that don't take prescription, as prescribed, we're calling it an epidemic, there are a number of studies out -- costing our health care system about $300 billi

are you worried that they are going to slow things gown in terms of innovation? what is your message to anybody listening tonight to say don't get carried away with this? >> my message is not to overreact. the people who are going to be most focused on this wanting safety more than anybody else is going to be the team at virgin galactic. i know them personally, they are amazing people who i care for deeply, my heart goes out to all of them. the fact of the matter they are going to be holding on to safety more than anything, their loved ones their friends and family fly safely, when the next spaceship 2 vehicles get delivered for test flight. we only learn by pushing the envelope. for all of the americans listening to your broadcast, ali, i want to remind you that 500 years ago, people crossed the atlantic, to come to america. and i for one living in california am thankful that they took those risks. this is what it means to be an explorer. this is what it means to open a frontier. unless we forget that we wouldn't be here, had people not done that. >> peter, well

we use the technology to create innovation in our own business. , you know, these kind of questions don't really apply to us, but i would sincerely hope no legislation comes in that would restrict our ability. >> what about the discussion that i -- i know we've all been run pg in and out so i haven't heard, copyright? >> copyright is a concern to us as a copyright holder and a holder -- as a holder of 30 patents i'm concerned that people will infringe our patents and our designs and they'll print them and we've had that happen. we had that happen with shapeaways. but we worked with them and they were able to deal with it. it's a concern. it seems like, you know, something that needs to be addressed but i don't -- i'm not sure it's a 3d printing specific concern because it's still -- ip is ip. people in china making counterfeit products all the time of us. they're not doing that with 3-d printing but traditional manufacturing. >> what's the systemic risk on ip, i think there's been the discussion of saying if i change a bit of the source code does t

making sure you have innovative culture than the people in the culture will react to that and attract innovative people. >> i think this is easy. it's easy to do when you're starting something. what if you have been around for 15 years. you have a certain way of doing things in your company. should you hire someone to shake it up or start talking to the people who are already there? >> i think you can do both. you can hire somebody and to shake it up. but if you don't have that culture, the people who are there are going to resent this person because it was like, wait, why didn't you give me, i have ideas, you never encouraged me to share them. resentment builds up and nothing ever works. you cannot get away from the culture, whether you're starting or whether you're in business. you know, my philosophy and it's not original to me is you constantly have to be looking at what's the next thing? the day you're satisfied is the day your business is going to stop growing. and invasion cnovation can only in a growing area. >> what do you do see? >> the death of a business is not bankruptcy.

we have to think about the innovators experience. we have resources to engage in major capitals around the world on the set of issues. we also work to make sure if we are advising on policy, it is not only something that will be working for the large companies, but it will continue to enable innovation in this industry and innovation in other industries. >> going back -- that was a heck of a page turner and i am looking forward to the movie. >> andy, on the government side, trying to raise the level of cyber security in smaller firms. it seems to be a challenge because there is not awareness among larger players even though some of the things that dhs is doing. what can the government do to help because a vulnerability in one player could spread out? >> we have to separate it. are the smaller firms building security into those things and what are smaller firm rings using in the environment securely? we see the huge challenge for small firms. we did a request for information in february which is the government's way of having a convers

xfinity continues to innovate, bringing you the fastest, most reliable internet...period. xfinity internet from comcast, now double the speed. 0,000 extra curricular activities help provide a sense of identity and a path to success. joining the soccer team. getting help with math. going to prom. i want to learn to swim. it's hard to feel normal, when you can't do the normal things. to help, sleep train is collecting donations for the extra activities that, for most kids, are a normal part of growing up. not everyone can be a foster parent... but anyone can help a foster child. >>> the map accused of scaling the white house fence has been indicted for federal charges. gonzalez is accused of entering a restricted building, and he passed a staircase that led to the obama family quarters. he was not tackled until he got into the room. lawmakers today were exasperated. >> you don't let somebody get close to the president or their family. i wish to god you protected the white house like you're protecting your association. >> there's reports of another security breach when the pre

should address that on the case by case basis regional route every participant in the marketplace to innovate with a new innovative ways to provide services to consumers not to say it is only this way or the highway. >> we should think of policy in long term rather than short-term cents to produce different outcomes. >> there is a lot of talk they want a different set of neutrality rules so what is the right answer? there is a different market structure there is wireless providers or a different capacity constraint with different sets as the fcc did? >> cisco supported the 2010 order we saw what was made by the fcc and it made a lot of sense to us we did not base that on market structure as the basic difference of technology the wireless carriers deal with end-users to move around with capacity constraints that vary by time of day and physical space by defense happening whether the world cup for though world series so these have a impact relative to wireline we thought that 2010 decision hit the right notes to stick to that as it contemplates the next wave in the decision. >> i would like to

people always think they are going to do a website i explaining innovation to them, but let me reported you can catch the full interview on charlie rose. we do have some breaking news to tell you about. the french telecom company has crafted plan to buy t-mobile u.s.. t-mobile's board would not even entertain a offer. t-mobile was a candidate to be bought by soft bank. they tried to make a case that this would be good for the telecom industry, but that did not work out. olivia sterns has covered elliott during your time in europe. plug oneos pulling the that bid to buy a majority stake in t-mobile. he had planned to offer $33 per share. t-mobile shares are plunging by about 4% on this news that they have rescinded their bid. shareholders tried to come up with a better bid, they were planning to offer cash and shares for this after exchanges with deutsche telekom. they now say they will withdraw the bid. >> thank you. ♪ you are watching bloomberg west where we focus on innovation and technology, and the future of business. anderson's the presbyterian hospital in dallas is the first known

theou have seen this from engineering economy, to the creative class. new innovativeut on androi apple first, because it s the platform for the creative class. you do not have to be the first, you just have to have the right ecosystem. >> would you say that apple is not the first, but the best? the most creatively -- they foster the best creativity right now. they are the ones that people think of when they want to release an innovative product. apple is going to have to keep that market share of. up./ >> thank you. it is time now for the bwest byte. what do you have? >> 1 to 20. in 20 germans have a credit card, compared to the average per person.has 2.2 why would the credit card companies allow apple to piggyback on top of its rails? if you think globally, credit card companies will get a general benefit from having better biometric security. but apple pay could be an and evangelist for the credit card company in europe, where they for such small market share a variety of reasons. credit card companies could get a lot out of this partnership because it did compel eu

partner more closely therefore to take the innovation of the above campaign to the entire democratic universe. shed partisan company's drive innovation you think it happens to be true if they innovated better that is the responsibility of companies like mine to be better because of those partnerships. >> it could have a business interests to innovate at the end of the day their partisan for a reason and we have looked at that social media command a product that this is the best in class product out there with those innovations that we weren't looking for and as a result one of the most sophisticated programs that they have of anyone working with non-partisan company. in with scores of they were working with. so that makes sense that only the source of our people are coming from but at perspective needing someone to understand campaigns working in the private sector and the political world looking for products or services with the source of sophistication. >> is that technology growing exponentially? >> i think with innovation is adoption, understanding how to apply and how

to go together. the asbury park press was an innovator. er-- machinery for labor, and produced at a much larger scale. cutting costs, a virtual necessity for businesses who wish to stay in business, and their necessity ultimately rebounds to our, the consumers', benefit. to survive in rapidly changing markets, businesses must take risks to cut costs wherever they can. by substituting cheaper raw materials or new technology, managers can increase their margins of profits. if they can't keep up with change, they're forced to shut their doors. for economics usa, i'm david schoumacher. captioning is made possible by the annenberg/cpb project captioning performed by the national captioning institute, inc. captions copyright 1986 educational film center annenberg media ♪ for information about this and other annenberg media programs call 1-800-learner and visit us at www.learner.org. annenberg media ♪ annenberg media ♪ in 1974, california water was cheap. by 1977, the state was in the midst of a great drought. what would californians pay now for w

work with the district and the 20-25 vision, demonstrates your passion and commitment and drive to innovate and a powerful statement of the city's opportunity to transform of what it means to teach and learn in the 21st century, th

hat nevertheless, to me trha shows there's innovation happening on the computer side as well. >> i spokeo venture capitalist mark andreessen yesterday. he talked about what he feels is a moment -- >> it looks extremely promising. andiphone 6 is a huge hit, it will be extreme the successful. apple gaining strength, you can feel it. is the company gaining strength or losing it? you feel apple is gaining strength. i think they would to extort an early well. >> today's event was predictable, but would you agree with the assessment? >> they are definitely executing on a protectable path. we talked a lot about hardware, but also realize how much emphasis they put on software. we talked the first 15 yosemite, the x, 8.1 version of ios. they will work together in an unprecedented way. they are emphasizing integration. and to your point about being good enough, the hardware is getting way beyond good enough, but the software is not there. a lot of complaints people have about apple and computers in general is they don't work the way they should. problems with bugs, downtime, iclooud. so as they a

we do not have a complete ,oderick -- complete product but as we continue to innovate we will try tod change.hic and idea we simply build good beds that help people sleep better at the forefront of what we're doing. people spend one third of their life sleeping. i hate shopping for a mattress. there is no clarity in pricing, it is hard to comparison shop. nor to happen is this is ripe for a dose ripped her -- your business is ripe for a disruptor. serta, where we consumers, i think we give people a good indication on how they could improve their sleep. when you look at what we have done in our novation in the past couple of years, we have made it pretty easy to talk consumers what impact her sleep. -- tell consumers what impacts their sleep. just to add to a stephanie had to say, it is expensive. all of those bricks and mortar locations that we have to go to to try out different beds are expensive. have a shop online and have it delivered to your doorstep option. >> and mattress at the end of the day is all about feel and comfort. you want to lay down in the bed, you want to feel it.

i am curious what the innovation story is going to cost. of our growth. that is in ongoing investment and we are not going to stop. my focus this morning was also saying this short-term intensity to deliver growth is not getting -- is not giving for free. you have to go after it in a more intensive way. you have to keep investing for the long term. that is return on development and share acquisitions. also, the building of new platforms. we have brought in someone to build our growth sector. we are growing very nicely. that strategic direction , that is or you growth what we call wise resource allocation. >> you are investing for growth can we talk about the global economy? people talk about deflation. when you look at the world and you look at your investment programs and think about how you .re going to balance the two are we in a deflationary environment? >> -- paul. have lost can you still hear me? we seem to have lost paul. we will figure out what is going on there. clearly one of the threats we have is what is happening with ebola. if

it's available to everybody. go innovate. so to the point where a certain level of candidates respect going to go without -- aren't going to go without, we're going to make sure you have what you need. at the same time, if you're a company, an innovator, a entrepreneur that wants to take it up and inknow vase beyond what we're able to do in the rnc, we want that. we want that competition. we want people to take it farther than what we're actually to do inside our building. >> host: stu trevelyan, what are some of the drawbacks of a digital campaign? >> guest: well, there are a new. you see a lot of people walk in the door who, you know, they're a candidate or a consultant, they say, well, can we do the als challenge thing? can we just go viral? that's really not how it works. those things either tend to be just lucky or the by-product of a lot of hard work, right? so, you know, in our world, you know, we don't try and go by luck, so there's a lot of hard work of, you know, building up that supporter base, you know, activating

how do you encourage your artists to change, to innovate, in their own career, to manage that?i don't think you can fight the times. you have to come to terms with the fact that album sales will never be what they were. the consumption of music is at an all-time high. the sharing of music worldwide has never been this big before. you have to change perspective. if they discover something on pandora or they see a youtube clip of an artist on instagram or any of these platforms or they are discovering a fan club and they become obsessed with it, i tell my artists to make music you love, make art that you love, help people make the people you love do their job and be a good performer. the consumer will dictate what they want. my job is to make sure that my artist can give them a shot. have fun. let me worry about it. >> what are you worried about? >> are we innovating? are we disrupting? are we waking up every morning and saying, ok, what cool [beep] can we do today? >> how are you disrupting? >> i am using the new media. i am hiring young, smart, innovative people and saying teac

when it comes to innovation, it can be hard to keep up with the start up. one of the biggest companies has its own innovative solution. elliott gotkine reports. >> it is difficult to avoid startups. this is a floor of a building and it is bursting with them. media grouplobal and other weird startups. another one you would not expect is coca-cola. >> we have a program that is about helping young startups in israel. they commercialize their products and we take advantage of them. selected startups for the pilot program. creates interactive experiences. you can see the girl choosing the best outfit in mobile and putting it on a big billboard. we see the discount on the outfit that is a call to action to get into the store and get the outfit. braceletd a tracking for use in theme parks and resorts. >> our technology allows you to communicate back-and-forth, sending messages to not wait in line because we can measure how many stand in line. we can say, come here. >> startups get videoconference advice from executives and they get a chance to partner with their co

they need the capital to diversify. >> do you want to innovate as a newly public company? i don't think you have a choice. obviously it would be preferable to raise private capital at this point and feel for some reason the public markets are the only option. maybe there isn't enough interest in private equity to do this with them. >> sounds like the discussions are at early stages. >>> still watching the market where bioteches are up more than 20% since july when fed chair janet yellen called their valuations stretched. bertha coombs is back at hq in the latest installment of sector nom micks. >> at times if you're a biotech investor you might be heading for the ambulance bay. the sector sold off a bearish 20% in the spring but has roared back to new all-time highs on track to exceed its five-year compounded annual growth rate of 31%. that compares with 12.7% in the s&p in terms of an annual growth rate. one of the reasons why is the fact that the sector's revenues are growing much faster, despite the fact that janet yellen called out the sector for rich valuations its re

and to innovation more generally. ongoing experimentation and trial and error will permit to us find new and better ways of doing things, new and better ways of being safer, more secure and even potentially finding more private system we can't be living in fear of short-term worst case scenarios or long term best case scenarios will never come about. so, one final point i want to make. about privacy and security, especially private sir, special consideration needs to be paid to the role that government plays in this regard. government actions can affect user privacy obviously in a very profound way whereas many of the privacy and security concerns regarding private sector data collection with regards to intelligent vehicle technology are problematic and obviously deserve some discussion, governmental data collection and use raising an entirely different level of concern and set of issues. private entities most obviously can not fine or tax you or imprison you, since they lack sort of powers governments have. moreover

we have to continue to innovate and reinvent. so i like to think about innovation in three waves, the first wave being core products but then starting to really dig into what are the next things that are going to change the way we work, live and play? and the third wave is the category creation. wave two products is really for us target in the commercial space. we think that is where the action is when you can produce high quality parts at low cost at really break through speeds you start to really trigger a truly disruptive play. >> let's talk about the blended reality. what is available this weekend for people to go to the store and check out? >> it takes us to the other side of the business, the announcement around sprout, a new platform, a new emersive experience where we get rid of the -- it democratizes the creator in all of us and enables us to take things from our physical world and bring it to the digital world and manipulate it. with blended reality take it back out to the digital world. sprout you are able to see that a

we see opportunities to make more spectrum available in new and innovative ways to meet consumer wireless broadband depland demands and we see opportunities to promote and protect the competitive marketplace, opportunities to stimulate and promote innovation in the industry and services devices threat works as well as regulation and policy. policy innovation is a really important thing we are trying to focus on as well. these opportunities advance and sync up with the wireless bureau's overarching strategic goals. we put them into three categories -- promoting spectrum availability and infrastructure deployment, protecting and promoting competition, and supporting and stimulating innovation in all forms. of course when i say "we," i'm not just referring to the fcc staff or the agency itself. the effort we are undertaking requires engagement and collaboration of stakeholders from industry and the public interest community. many parties have an important role to play in making sure the u.s. continues to be the world leader in wireless. in fact, weep often challenge people that come before t

to look in a story-telling. this is a narrative book. it's not 12 easy lessons of innovation. because i wanted to do real reporting and say how did they make the creative leap and do it as a team but who was the visionary that helped make the leap? because you need a violationnary and a team. so it's more of a book about real people who actually do it, and i'm trying to residue word -- i mean, innovation is such a was word that people always think they'll do a web site explaining innovation to you. i'm just saying let me report it and show you what happened through google and wikipedia and the things we have today. >> charlie: who are some of the interesting people i meet here? >> well, the people you would know because you, i think, know all of history, but the people most people would know who are hugely important, j.c.r. lickwider (phonetic), he helps create an air defense system for the united states because they need a psychologist who works with the engineers and he needs it to be total quick, interactive screens, so you know what the blip is doing. if a console jockey do