. >> tobey print has no problem collaborating with his direct competition. >> it's one of those things i think you have to put the competitiveness aside. >> the owner of all about education in downtown lexington, north carolina knows that some people just don't get what he's doing. >> i'm not sure what they would think, you know maybe that we're crazy or maybe we're brilliant. >> morgan walmac and her parents ronnie and bonnie who run education express are the competition in question but frankly you'd never know it. >> i don't like saying that they're competitors because they are our friends. >> the majority of our customers that are repeat customers know that we have a relationship together. when they pull out their discount card from either store, oh gosh you're not shopping there, and he does the same. >> there are three stores two of them close to toby's business. the winston-salem location is to the north of all about education, another is to the south in concord. both are in malls. if you look at a map, you might think there's no overlap, but you'd be wrong. >> we have customers