toby cosgrove, ceo of the cleveland clinic, and ron williams former ceo of aetna who was a vocal supporter of the affordable care act and now is against the mandate. dr. cosgrove, i know there are pluses and minuses to this bill. when it came to dealing with the surging cost issue, you gave it an f. >> i'm very concerned about the law because we're adding 32 million more people to be covered and it's going to drive up cost of care. what we really need to do is do things to reduce the cost of care. we need a more efficient health care delivery system with hospitals collaborating and doctors collaborating with hospitals. and we need to reduce the burden of disease. we can't allow the epidemic of obesity to go on in this country. it's now accounting for 10% of the health care costs and expected to go to 20%. we need to begin to deal with those two things and they're underway right now. >> they're under way separate. this bill isn't something that comes in and deals with the fact that obesity drives so much of the health care costs in this country. >> no. in fact, we're beginning to deal with

and toby cosgrove and others have had a long intervention. they are very clear in their view that these financial rewards, and these are of course not enormous sums of money. but the idea of a few hundred dollars in conjunction with some of these other kinds of approaches has been successful. and since chairman baucus has given us a chance to kind of be around the kitchen table to kick these ideas around. >> that's great. >> and maybe an hour of social networking and sense of community which is something we're pursuing. >> i would like to focus a little more on patient responsibility. >> yes. >> one of the things -- >> go ahead. patient responsibility. how -- it's a big issue, huge. and your thoughts. how do we encourage it? you talk about probing the internal psychic of people. that's kind of scary. >> and we've talked about -- >> how do we get it so we encourage more responsibility? >> and part of it might be some sort of social pressure or social awareness but taking advantage of new approaches in behavioral health and behavioral psycholog

. >> thanks very much to both of you, ron williams, toby cosgrove, appreciate your time. that ruling will come tomorrow on the individual mandate and the rest of the health care bill from the supreme court. >>> still "outfront," what does the nra have to do with the contempt hearings for eric holder? everything, everything. this is a theory of epic proportions and democrats are involved. >>> later a black police chief is fired in a texas town. does it add up? she might be days away from going home. after winning seemingly insurmountable battle with a flesh eating virus, her factor and sister come "outfront." with the spark cash card from capital one, olaf's pizza palace gets the most rewards of any small business credit card! pizza!!!!! [ garth ] olaf's small business earns 2% cash back on every purchase, every day! put it on my spark card! [ high-pitched ] nice doin' business with you! [ garth ] why settle for less? great businesses deserve the most rewards! awesome!!! [ male announcer ] the spark business card from capital one. choose unlimited rewards with 2% cash back

toby cosgrove and others are very clear in their view the financial rewards, these are not enormous sums of money but the idea of a few hundred dollars in conjunction with these other kinds of approaches have been successful and sins chairman baucus gave us a chance to beat around the kitchen table and hopefully -- >> our social network and sense of community which we are pursuing -- >> patient responsibility. >> one of those things -- >> patient responsibility. big issue. your thoughts. how do we encourage it? is kind of scary. [talking over each other] >> how do we get out and encourage more responsibility? part of it might be social pressure or social awareness or taking advantage of newer behavioral health and psychology and economics to induce the sort of behavior we are interested in but the simple-minded notion that a doctor tells you what you need to do and go farther and say you can do it for free is not the point i want to make and invoked under consideration. >> i would agree with that. that is a wonderful thought. it starts with incentives but can't end with incentives. go ba

on his way to the set is toby cosgrove of the cleveland clinic. he will vitalk about the health care debate. "squawk box" will be right back. are bursting with more flavor. [ crunches ] mmm. [ explosion ] [ crunches ] [ explosion ] [ crunches ] [ explosion ] [ crunches ] [ explosion ] [ male announcer ] pringles... bursting with more flavor. buy 4 cans of pringles, and get your speaker... ♪ [ cheering ] ... to turn up the flavor! [ crunch! ] all in one account. keep watch on the markets. or use our exclusive tools to help find ideas. it's powerful, easy-to-use technology for trading stocks, options, and futures. keep trading whether you're at home, in the office, or on the go. optionsxpress, the broker smart traders deserve. open an account today at optionsxpress.com. the >>> the supreme court is set to decide on the legality of president obama's health care reform the how will the court's decision effshs eshs krshs tshs the health care industry? doctor tobey cosgrove is here. you said no matter how the supreme court rules, the train has left the