melissa: you mentioned the lobster tocco.are calling it the one-percenter. >> it has come way down in pri price. this sic a great way to class ua meal. if you're looking to class up and act, he can get lobster on the cheap these days, their take advantage of it, good for them. melissa: they go out, they try to copy it with something more expensive, go after the crowd that takes pictures of their food. can they pull it off? they are still taco bell. >> i don't think people see it that way. that was very successful. look at mcdonald's really hurting because kids today don't see it. now it is seen as hardening your arteries. they have to innovate and get cool stuff out there. melissa: burger king finally done playing chicken with angry customers bowing to pressure from social media. bringing chicken fries back on the menu. those are fried chicken wings shaped like french fries. fries. they got tweet about chicken fries every 40 seconds. can you imagine? they said who are we to get in the way of our guest having chicken fries? do

tocco. it is fast casual like chipotle. -- u.s. taco. it is fast casual like chipotle.america in a tocco. -- taco. the little one is called the southern squealer. it is a pulled pork taco. cake.is a sweetcorn pulled pork. whimsical names not into classic american regional ingredients. the hot chick is swiss on buffalo wing. percenter is the main lobster roll. kawai ease style mahi-mahi. -- hawaii style mahi-mahi. >> we have tried to create a food truck that you don't have to chase. is about a dining experience. just important as the food is the environment that you enjoy them. -- it in. the ice cream and guinness-based mexican car bomb is one of the edgy offerings. this is not the push -- first into fast casual for the taco bell parent company. >> there was this other large demographic of food that loved mexican food, but are not necessarily fast food users. it is fast growing and we thought we could present a that hasique concept something else of what is going on in the market. >> whether or not you are a food you eathe there, it does represent a shift in the type of