if you're todd rutledge, your team brings you a new innovation. everybody acts like networks are just dumb railroad tracks. networks get rebuilt every 8-24 -- 18-24 months. there's an enormous amount of science and engineering and revolution that goes into networks. not just ios 8.1 that's an innovator. when the industry goes to gigabit, it's going to reengineer. so when engineers come together, their producting people marketing people here's what we'd like to do, here's the big leap, here's the engineering change, here's the marketing plan here's where we'd have to price it, whether you like it or not ever one of those decisions gets colored and has to be filtered through a regulatory screen that yesterday they did not, right? tom rut language or -- rutledge, anybody could make those decisions based on the cost of thening nearing and because the regulatory costs are low, they can spend more money on bigger regulatory leaps -- i mean network leaps than they might have otherwise. but starting the day after you can't to that. just take rates, for ex