i've come to tokushima.t's a bit of a backwater and hasn't got a reputation of being a thriving area. but it has been trying to reinvent itself as a place for start—ups, and in recent years a local company has hit the jackpot by taking its new venture across the country. this little truck offers a lifeline to thousands of elderly who live in a remote area like this. it's a supermarket on wheels called tokushimaru, and it's named after the area. junichi kishimoto, one of the company's drivers, is making a regular stop in the small town of kamiyama. fewer than 5000 people live there, and all of his customers are over 75. they no longer drive so a service like this is not just crucial for their essentials, but also has a big impact on their social lives. translation: he remembers| what i want to buy every week. if my grandkids are coming on sunday, i request something special. it is nice to be able to chat with friends after my shopping. translation: oh, no, no, i cannot use a smartphone! i i have been shopping