so will the likes of tokushimaru join the online revolution? times. at the moment all of the orders are in the driver's head but it is now testing out an app which it hopes will become available in the next two years. that means that the next generation of customers will have an option to order online. mr sumitomo is fully aware the company needs to go digital or risk being left behind by its rivals. translation: baby boomers in their late 70s will soon - become our customers. they have better internet literacy. so we're combining our mobile supermarket with online shopping. no matter how much technology is developed, our basic needs to eat and sleep don't change. there will always be customers who want to see fresh produce in person before making the purchase. so i do think there will be demand for our mobile supermarket. the senior citizens of kamiyama may prefer to pay cash for the moment, but this little town has big plans to innovate. like most rural areas injapan, the population has shrunk and aged as young people left for the cities. now