we are joined by tom giles. break it down. it can be slightly more targeted now. ured out how to do it much more efficiently, another example of what people have said about ruthless -- they are asking people to scale back the ambitious projects and do things more efficiently, in a way that will help the different moonshots, if you will, achieved profitability more quickly. she has brought more accountability and this is a product where google is scaling back and as you said, do things more efficiently. what google has done is take computing prowess and essentially work on navigation systems and work on making these more efficient and need fewer of them. caroline: the scale of the opportunity, the ambition as we understand, is there to provide internet across the world, they feel like a more efficient way of doing it is the technologies they are using and the cfo is forcing this. this did not happen before. tom: this was a company that was trying different things and is set google apart, it did draw people in and it created an atmosphere of being an entrepreneurial

caroline: tom giles and sarah frier. continue to dive into the latest details from snap's ipo filing. that is next. ♪ caroline: more on the biggest social media ipo since twitter, snap. among the details, a $2 billion deal with alphabet to use google cloud services. investors should consider this before buying the stock. for more on the complex relationship, we're joined by mark, who covers alphabet. not just a supplier, but a competitor. is looking in their rearview mirror and rightfully snapfied of snap, because has hit the millennial mindset. aboutis this paranoia millennials not using email at all. there's always a fear that it will drop their products. snap has been developing some services, there are a lot of things available in the app. caroline: is not just youtube or gmail under threat, but the hardware element. we had google glasses and now we have spectacles. >> spectacles have been more effective than google glass. glass was more serious. understand, snap has a lot of ambition in the world of wearable computi

cory: that is tom giles and mark rogan. what do you do after you create the tesla model s?e the former lead engineer, you start your own car company and call it lucid motors. the first lucid car is the air. it is electric. 1000 horsepower. slated for full production in one year. he brought it to our studios. i asked him about taking his experience with tesla to start his own company. >> the goal was to prove the viability of the electric car and show the benefits of going electric to prove it was not just possible, but an electric car could be superior to its existing internal combustion engine counterparts. superior in so many ways. instant torque, comfort, so many dimensions which have not been perceived possible. cory: torque alone, that initial speed from the tesla model s and roadster, fantastic pickup. >> the roadster proved that. it was transformative. it exploded the myth that an electric vehicle was like a golf cart. cory: yet the issue of reliability, distance, also started to loom large. >> range anxiety has been around for many years. cory: you take road learnin

tom giles, sarah frier. david: thank you, caroline hyde with lubricant colleagues.-bloomberg colleagues. a live shot at the white house. right now, they are having a bilateral meeting in the oval office. . they will do this press conference, and on from there, a working lunch. after that, wheels up for florida. mar-a-lago i'm aware they will spend time talking -- where they will spend time talking and playing a little golf as well. a news conference is scheduled to kick off at 1:00 p.m. eastern time. we will carry it here live. this is bloomberg. ♪ david: this is bloomberg markets. i am david gura. julie: and i am julie hyman. newsve been awaiting this conference between president trump and japanese prime minister shinzo abe. this is the second meeting with a head of government since being sworn in last month. for more on what they are talking about, let's head to shannon pettypiece, who is live outside the white house. as we talked about a little bit with jesper koll from wisdom tree japan, it seems as though the economic partnership will be higher on the agenda he

snap ipoer on the buildup and tom giles, across everything this week.liver: caroline, thank you so much. later today, the ceo of drafting's will join the program to discuss the company's plans for the super bowl this weekend. scarlet: staying on the big game, from the energy some to hosting the super bowl, how houston successfully diversified its economy. this is bloomberg. ♪ oliver: this is "bloomberg markets." i am oliver renick. scarlet: i am scarlet fu. the patriots and falcons go head-to-head this sunday. for houston the super bowl is a chance to showcase how would shifted from -- how it shifted from an interest -- energy town to a more diversified economy. joining us is richard campo. he is chairman of the houston super bowl host committee. thanks for joining us. i'm sure you are busy getting ready for the day. houston posting the super bowl this year. it hosted in 2004. the city has made a lot of big changes since then. tell us about the changes made to get ready for the latest turn on the international stage. richard: well, absolutely. it has be