that's why tom holbrook, one of the owners of community-owned river run book store uses nearby as notnly a great way to reach residents but to get tourists in the door. >> we have customers that are here seasonally. or they stop in. nearby helps them make local independent choices. >> local no longer stands for just the location but guarantee of unique and one of a kind creations. >> there's nothing you can buy here that you can't buy yong line. >> we know people like to browse local. we know they like to walk around town and enjoy what we have here. it's important to make that link that spending your money at those places you like not only keeps them in business, but makes the whole economy strong. >> nearby registry plans to set up shop across the united states and with their upgraded definition of local, the sky's the limit. >> i think independent businesses will remain unique because not just because of the services and products they offer, but also because of who they are. they are your next door neighbor who owns the shop. and you go in and meet the owner. the owner is working t

that's why tom holbrook, one of the owners of community-owned river run bookstore in portsmouth, usedearby as not only a great way to reach residents, but also a way to get tourists in the door. >> we have a lot of customers who are here seasonally or stop by for a weekend or week and they like the store. nearby allows them to shop an area that they're unfamiliar with but make local independent choices. >> local no longer stands for just location. but a guarantee of unique and one of a kind creations. >> there's nothing you can buy here that you can't buy online. when you sell something that everybody else sells, you have to be special. we know people like to browse local, we know they like to walk around town and en join what we've got here. it's important to neighboring that cognitive link that spending your money at those places you like not only keeps them in business but keeps the economy stronger. >> nearby registry plans to set up shop across the united states and with their upgraded definition of local, the sky's the limit. >> i think independent businesses will remain unique