that's why tom holbrook, one of the owners of a bookstore in portsmouth used nearby as not only a great to get residents but a way to get tourists in the door. >> we have those who stop by for a weekend or a week and like the store. and nearby allows them to shop an area that they're unfamiliar with but make local independent choices. >> i think independent businesses will remain unique because not just because of the services and products they offer, but also because of who they are. they are your next door neighbor who owns a shop. and, you know, you go in and you meet the owner. the owner is working there. it just has a different feel. different customer service. people will always shop local. people now look at things differently, the way they make purchases, where they spend their money. i think things have changed and will continue to change. >>> you know you're doing something right in your company if your customers love your business. so our next guest has several ideas to help you create those rabid fans. peter shankman is the founder and ceo of the geek factory. and he's also