it may not look much but company boss tom kay thinks it could be the future.or landfill, sent them off to bulgaria and they've been repurposed into a foam wetsuit—like material that we are now testing in some cold water products this autumn. right. so, that could be part of a wetsuit? yeah. i mean, it seems pretty stiff. so, yeah, it's a bit stiff there but then you add a laminate on it like this and it starts to get a bit more of the properties that you need for a wetsuit. 0k... not quite able to make a fully functioning surf suit out of it yet, but it is a process. there are other options. this suit was made from natural rubber, harvested from sustainable plantations. but critics say this bio rubber isn't as durable or as cheap as oil—based neoprene. tom says the industry needs to invest in order to change. some of the press that's coming out around the toxicity of neoprene is extreme, to say the least, horrendous. so, if you knew that, why wouldn't you change? the industry says it's already supporting the development of alternative wetsuits. the surf indust

kay back with us. >>> idalia is a tropical storm moving up the east coast. the storm weakened overnight, but has triggered flooding in some areas and left thousands without power. tom in the carolinas. in charleston, south carolina, tide levels reached more than 9 feet, charleston harbor overflowing, while nearby severe winds sent this car flying. the storm surge also flooding the isle of palms. idalia left behind major flooding in florida as well, turning streets into rivers. >> it's going to swallow up the whole town. >> reporter: it made landfall as a category 3 that spanned 350 miles in diameter. homes and boats were submerged. strong winds ripping a roof off of a home, while high tides causing violent waves to slam onto highways and at one point in cedar key the storm surge purr passing 10 feet. >> it was the biggest we've ever seen. >> reporter: maximum winds at landfall were near 125 miles per hour. the big bend area has not seen a hurricane of that strength in 127 years. this is a giant pine tree that has crashed into a home here in perry. there was a family inside with a baby. >> it was kind of terrifying, honestly. we heard one of the trees start to crack