layton, -- that was tom leighton, ceo of akamai technologies. coming up, will a new pricing strategy incentivize moviegoers? we will dig into regal cinema's latest test. and our interactive tv function, check it out, right on the bloomberg. if you miss an interview, you can go back to it, you can send our producers a message. play along with the charts we show you on air. this is for bloomberg subscribers only. check it out at tv . this is bloomberg. ♪ emily: t-mobile is winning over mobilephone customers with giveaways. the company added more than 6000 subscribers in the third quarter now is twice as many as sprint. it added less than 300,000. t-mobile is a champion of charitable commerce, giving away perks like rides, dunkin' donuts products, and netflix services to all subscribers. regal entertainment group is testing demand-based pricing for tickets, potentially leading for higher prices for top hits and low prices for flops. this would be a major shift for an industry that typically uses a one-size-fits-all approach. the company is work

tom layton, the ceo of akamai technologies, expanded on the company's performance earlier. >> i thinko. people are watching a lot more video online, at higher quality levels get as much as that's happening, it is really the tip of the iceberg. we have 60 terabits per second last quarter. what is that? that is 12 million people watching at reasonable quality levels. you can imagine a future world with 100 million, a billion people watching, maybe even high-quality. so a lot of runway left there, i think. >> i was looking at analyst notes. they boasted the price tag of $270, an analyst at quarterly execution was dollar. what is it about the current industry environment that is coming together right now for you? >> in addition to media and video, there is a lot of interest in cybersecurity. you look at the headlines every week of the latest disaster. that is where we had really compelling solutions. that business for us now is half a billion in revenue and roaming in the high 20%. we just unveiled our latest technology to use machine learning to differentiate between thoughts and humans.