tom leighton here. when does he see the next breakthrough in streaming video?ll of that, coming up. microsoft rolls out windows 10. how do they and to expand their empire? first, we are covering facebook shares falling as social network spending jumps with revenue up 39% to $4 billion, estimates. betting big on mobile apps with 76% of ad revenue coming from mobile. user growth was slightly below estimates this quarter. facebook reported daily active users hit 968 million, just under the 900 70 million that they affected. what is driving this spending spike? joining me now, the manager at sprinkler, who helps brands like dell, zynga, designing your advertising strategy. we have got brand targeting and david kirkpatrick, the author of "the facebook effect." first i want to bring in julie hyman, our senior markets correspondent who has been digging through the numbers. everyone seems to zero again on the spending number and the fact that user engagement seems to be relatively flat. julie: the effects that we have seen in after-hours trading is interesting. you can