but i wish i lost that bet a few years oral. -- yours earlier. >> tom: tom mackey, owner of whole foods and author of conscious capitalist. >> susie: for more on companies and social responsibility, go to www.nbr.com. our nbr-u partners at harvard business school have a new working paper on this. it's called "why every company needs a social responsibility strategy and how to build one." you'll find it under the nbr-u tab. and that's "nightly business report" for monday, february 18, presidents' day. the markets reopen for trading tomorrow. have a great evening, everyone. you, too, tom. >> tom: good night, susie. we'll see you online at www.nbr.com and back here tomorrow night. captioning sponsored by wpbt captioned by media access group at wgbh access.wgbh.org >> join us anytime at nbr.com. there, you'll find full episodes of the program, complete show transcripts and all the market stats. also follows us on our facebook page at bizrpt. and on twitter @bizrpt.

tom pete against business that are think that way. they're not going to beat whole food. >> friedman says john mackey and i agree on most of it but he makes it sound nicer than i do. his argument not that debate was, yeah, of course the company wants its boston employees to be happy, and of course the company wants a higher purpose, but actually the reason for doing although thing is is because when you do them well you make more profits. >> that's the investor's perspective. if you take the perspective of the other stakeholders, they see it differently. >> host: so this isn't just marketing. >> guest: it's not just marketing. in the -- milton -- freedman was talking about that -- part of my response is -- i think i might have said something in the debate i had with him -- milton, then say it. if you say it's about creating value for the other stakeholders, then say that, too. don't just say, it's strictly about creating -- at least misunderstand examination attacks and plays into the enemy's arms. in fact, business is the greatest value creator in the history of the world. capitalism is the greatest form of social cooperation ever. let's