. >> please welcome tom rosenstiel. [applause] >> thank you, barbara. but no thanks for having me have to follow jim blair. -- jim blair. but i will do my best. in the next few minutes what i want to do is share with you some information that we've got conservation information that lays down some facts about public broadcasting both on radio and on television. first, i want to make a couple of quick points, which is that about the impact of technology generally on journalism. one is that the technology has many ways disconnected audiences. advertisers and revenue sources no longer need the news media to reach their audiences. this is creating a major revenue collapse in the news business. the second is that one of the things that distinguishes public media, and particularly in journalism, is that somewhat related from the immediate commercial pressures that other commercial media have faced. and i think we have some empirical sense of what difference that makes. we have in public media a different product, and we also have over the last 10 years, over t

tom rosenstiel was part of that. and the board left very satisfied and also feeling awfully good that the discussion had occurred, that the stations around the country are beginning to look much more carefully to make sure that any charges that could be made are not accurate. but there is an overhang, and there probably will be for some time. i think we got a bad brand in terms of all of the coverage, as did planned parenthood, all of the coverage of npr and public radio, and some of that will affect us for some time. >> thank you. we have about another seven or eight minutes before we go to questions from our audience. i hope you'll be thinking of those questions. and i'd like to turn, now, to the subject of digital media and competition. and paula, you referred to this. there is -- people will say there is so much choice out there, there's so much that's available. why do we need public broadcasting? you started to address that, but continue to talk about some of the things that you're doing to extend the brand of

please welcome tom rosenstiel. >> thank you, barbara. no thanks for having me have to follow jim lehrer. i will do my best. in the next few minutes, i'd want to share with you some information we have from surveys and analysis that lays facts about public broadcasting, both on radio and television. first, i want to make a couple of quick points. about the impact of technology on journalism. one is the technology has in many ways disconnected audience and revenue. advertisers and revenue sources no longer need the news media to reach their audiences, and this is creating a major revenue collapse in the news business. the second is that one of the things that dismisses -- distinguishes public meeting in journalism -- public media in journalism is is relief from commercial pressures the other commercial media as face, and i think we have a per call senses of what difference is that makes. we have a different product and we also have over the last 10 years, 15 years, a different audience. public media has either grow or held on to its audien

and when all of our colleagues, as you heard jim lehrer say, and tom rosenstiel, are beginning to weaken in terms of doing original journalism, we need to step up and do more. you cannot do more with an appropriations staying static. looking forward, trying to determine what the right amount is and making that case that you can't really be trust with your government if you are not well informed. the famous jeffersonian quote. >> joyce, how does federal funding affect npr and the member public radio stations? is it similar it similar paula was reporting or is it a slightly different situation because of the way the funding is the structure? >> npr gets very little federal funding. but funding we do get is not general budget supported for specific grants that have the libedeliverable attached. it's about 10% of its funding from the federal government. it is important funding. for public television, it is most important for smaller, rural communities that are underserved or unserved by any other source of journalism. and that the central funding is critical and supporting -- in supporting l

tom rosenstiel was part of that and the board left feeling very satisfied and feeling awfully good that discussion had occurred, that the stations around the country are beginning to look much more carefully to make sure that any charges that could be made are not accurate. but there is an overhang and there probably will be for some time i think we got a bad brand in terms of all of the coverage of -- as did planned parenthood -- all the coverage of npr and public radio and some of that will affect us for some time. >> ok. thank you. we have about another seven or eight minutes before we go to questions from our audience. and i hope you will be thinking of those questions. and i'd like to turn now to the subject of digital media and competition. paula, you referred to this. there is -- people will say there is so much choice out there, there is so much that's available, you know, why do we need public broadcasting? and, you know, you started to address that, but continue to talk about some of the things that you're doing to extend the brand of public television. >> i mean, i think this

newspapers, very aggressive television operations, one of only i learned from tom rose enstyle, -- rosenstiel, 31 all-news radio stations, which is i believe the number one radio station in the market. so you've got a lot of competition. how do you as a public radio station, what is your role in this media ecosystem. >> well, that number one commercial news talk station that shall remain nameless -- >> would you say it's on top in [laughter] >> we beat them in average quarter hour audience in morning drive in the 18 to 34-year-old audience. >> ok. >> i think the content, the quality, we have a different mantle. we -- we carry a different mantle than our commercial colleagues do. information dissim -- dissemination is one thing. but knowledge-building is a completely different thing. we are involved in helping you understand from your back yard to the ghrofpblete i tell our staff i want wamu at the kitchen table of -- level of helping people figure things out and how to navigate the world. whether it's the new budget plan or a health plan. we have a great local reporter now doing a five-part s