by tom sanderson. he is co-director of the transnational threats project at the center for strategic and international studies. so what purposes do these videos serve? >> well many-- well, many purpose, one, it certainly is designed to terrorize the west, the populations, the public is representing that particular individual potentially in the hope that isis deter further action. these groups know, especially isis know that some nations pay ransoms to release their individual, and they know that if they present this as the option for not paying a ransom that perhaps they could split the coalition, the partners that have signed up to confront isis, so that's one reason, terrorizing and potentially splitting. the other certainly about empowerment, both for themselves and for those young men that they try to recruit. at this point in the current state of the battle the u.s. can hit isis with impunity, will have drones in the battle. we have aircraft now. we don't have boots on the ground. so isis can't hi