tom thibodeau of calm -- say goodbye to earnings season? that could come to pass.his is bloomberg. ♪ authorsilicon valley eric read is looking to move away from so-called quarterly capitalism and get companies to focus on the long-term with a new venture called the long-term stock exchange. he joins us now with our bloomberg reporter. we know the best from your hit look, the lead start up. now you have a new book taking on well entrenched exchanges like the new york stock exchange and the nasdaq. when do you expect this to kick off and is the middle of a pandemic the right time? >> thank you very much. if it was not for the pandemic, we would have been online with our trading platform. i have been with this project coming up on 10 years. sec toapproval from the be in operation. things were looking like that would happen around this time except for the pandemic. with financial markets the way they are at and with the stress and pressure, both the member banks and the regulators, we did not feel like it was safe to have people trying to launch the exchange now. we ar