tom wheelier is not a fan of your ratings. craig: zero rating is a business model. has street journal advertisements. broadcast tv and radio, i can consume content without paying for that. back in the day when netflix was doing a lot of dvds, they paid for the mailing of that. there is a fundamental business model that has been a long time -- that has been around for a long time that says companies will provide the transport for free in order to encourage consumers to consume more of the content. that is a pretty well-established business model and generally speaking, when consumers get something for free, they are pretty happy. i've been a little amused as i see some of the advocates opposing zero rated. hl mencken defined puritanism as a haunting fear that someone somewhere is happy. i think about -- this thing about zero rating, some of these folks fear that someone, somewhere is getting something for free. it feels condescending if i say, peter, i know you like to get that content streaming for free, but it is bad for you. take my word for it. i think it gives p