tomy prime membership going get more expensive? >> the amazon ceo, on the latest earnings call, brought up the likelihood that they would be raising prices for amazon prime. i do not think he would have done that, were they not seriously considering it was $40ped we talked about a price increase. the first rule of retail -- worn high and then surprise customers. >> the cost of the shipping would be paid by the retailers, right? >> the deal with the luxury retailers is separate from the fact that shipping is getting more expensive for amazon. of otherlarding lots services. i do not think the two are related. i think we will see amazon get more sophisticated about different pricing for prime. maybe three day delivery or same-day delivery. they are going to experiment. >> how do you think that would impact the business? time has been a huge driver of growth and addition of customers. it raised sales i something like 22% last year. a big risk. >> what could this hurt, bottom line? >> it is a big risk. there is a pretty big example in c