tomizo always designs his brands himself. it used to be common place for a confectioner to design his own brands but few do so these days. he believes it's an important role of a shop owner. >> translator: everyone used to do this. >> next year is the year of the rabbit. the brand design that will be used for the new year's wagashi is completed. >> we can't use the same ones all the time. a brand is the face of a wagashi. so, i try to create new ones as much as possible. >> would you ask them to get the branding irons done in a hurry? >> 5:00 p.m., the shop calls it a day. but his day is not over yet. he still needs to organize materials for the lecture he's supposed to give at a university in a few days. >> i'm showing how wagashi changes throughout the year starting in the spring and historic stuff. >> tomizo currently teaches at fife different universities, giving lectures on the history and culture of wagashi. he accepted his positions in spite of his busy schedule because he wanted young people to learn how to appreciate