musicians like tommy johnson, sonny boy williamson ii, and elmore james all played here.gton, cab calloway, count basie, and louis armstrong all took the stage at places like the crystal palace ballroom and the alamo on farish street. what happened? where did it all go? >> geno: what killed farish street was immigration. once we were able to branch out of our own indigenous black-run businesses, the black-owned businesses died. >> anthony: right. >> geno: so great for the black race, but terrible for the black business. in fact, the only reason you're coming to farish street right now -- >> anthony: mm-hmm. >> geno: -- is we have two churches, two funeral homes, and the big apple inn. so you're gonna either die, worship, or come to my place to eat, and that's the only traffic we get. >> anthony: or all three, and that -- you know? >> geno: that's right. >> anthony: not in that order, but -- >> woman: how you doing? >> woman 2: one hot? how y'all doing today? >> anthony: back when things were hopping, geno lee's great grandfather juan "big john" mora moved to mississippi f