i visit artistic stitch toniin queens, new york,... an embroidery and silk-screening business plagued by an identity crisis. sal: it's a multiplex of businesses that really work together. lemonis: that's what's called a "mall." lemonis: delusions of grandeur compelled the owner to build out his entire facility with whatever he could think of. sal: this is the restaurant. this is the sports complex. this is our baseball facility. lemonis: is it profitable? sal: no. lemonis: if i can't figure out a way to bring this company back to its original roots, artistic stitch will close its doors forever. the numbers aren't adding up here. sal: i'm this close to going home. lemonis: my name is marcus lemonis, and i fix failing businesses. lemonis: if you don't like money, don't follow my process. lemonis: i make the tough decisions. lemonis: we're closing the store. we're done. i'm not talking about it anymore. lemonis: i back them up, spending my own money. it's not always pretty... man: perfect flavor. lemonis: ...but this is business. lemonis: