tony doyle, brian connor, owner of "hell's kitchen" hospitality group. nd. >> no we're not. david: let's talk about how this works, tony. if i spot a good beer a good brew but nobody happens to be buying it that night i can buy it for discount? you. >> can buy it for discount. according to as we call it, the beer market, the sale of a beer, if it has been sold, the price rises. david: how quickly does it rise? within the course of how many minutes? >> within ever three minutes. every three minutes the market resets. liz: this is amazing. we had a producer go in there. saw this beer ticker. this is a story. it almost commodity advertises in real time, beer and supply and demand. how many type of beers do you offer. >> 80 different beers all together. 60% from are new york state. we're a very new york centric pub. liz: craft beers for the most part. >> most of them are craft beers. just to get back to the market we found in a pub called footsie. why don't we do something like that? new york is financial capital of the world. nobody is doing that we have to