tony hawk incorporated are pretty much what you might envision. skateboards on the walls, video games on display. everything centered around a world class skating ramp. >> this is ground zero for anything tony hawk-relatedfor the skateboarding world, this is an iconic place. >> anything is a lot. a skateboard brand, a production company, youtube channel. a company that puts his name on everything from t-shirt toss prescription glasses and the foundation focused on helping low-income areas. >> we helped to fund over 580 state parks and given away over $6 million. >> skating came naturally to tony from a young age and so did entrepreneurship. he started his first company, birdhouse skateboards in 1992. >> skating took another downturn and we started a company. that was my way of trying to stay within the industry. i thought my career as a skater was fading. but i still wanted to be in skateboarding. >> what made you take the risk? >> i think the allure of having control over a brand was much more powerful than the worry of not making it work. >> tony was 100% focused on running the show from behind the scenes. creating the brand and managing the birdhouse team of skaters. >> it was a big gamble. i took a