. >> reporter: tony magee is the c.e.o. of lagunitas. formerly in commercial printing, he started the brand in 1994; made a little home brew and was hooked. today, so are a lot of other people. lagunitas, the name of the little nearby town where magee lived, has a cult personality that includes brews like harry eye ball, i.p.a., cappuccino stout, and brown shugga. it does just short of $40 million in sales; will produce close to 240,000 barrels of beer in 2012, and be available in all 50 states by the end of the summer. a summer that will see bands playing at its brewery-based performance venue. >> what you find is that every craft brewery has its own unique culture and its almost like a giant family. >> reporter: jeremy marshall is the head brewer, a job that will get a lot bigger soon. by the fall of 2013, this petaluma expansion will be matched by a bigger project, a second lagunitas brewery in chicago, employing about 100. it will jump the company from being the 17th largest craft brewer in the u.s. to number 2, right behind boston b