. >>> coming up, out of the super bowl ads, show you which ones came out on top and how a company was able to track those ads. >>> students, look away, please. they'll be rolling up their sleeves before another shot. >>> and good afternoon. i'm chief meteorologist, jeff ranieri. big changese this week. already starting to see cooling with 66 in livermore and 63 in san jose tonight. looking at clear skies down in the south bay. more bigllng in minutes. ha rainfall in mites. my second diagnosis-- i was told to go home, retire, and enjoy the time i had left. to say it was a shock is just a complete understatement. i mean, i don't think there are words. she had put up a really good fight, but it was her time. you... don't have a choice of getting breast cancer. i had no choice. i wanted to do something bigger than myself. that 3-day gave me that opportunity. and i can actually do something to help. i think it's a very bold thing to do. 60 miles in 3 days-- i can do that. i'm sure if it was 100 miles, we'd still walk it. it was a big statement for me of... (voice breaks) i'm alive. we can

. >> an over the top ad, gary, for the optimate, let's go to that for the moment. ♪ >> what do you make? >> i think let's find every trick in the book and try to put it out there and see whe

>> well, we didn't see any beer ads or any movie ads in the top ten, actually. o usually movie studios and beer ads are pretty highly ranked. and this area they weren't there. i don't know if it was just the competitive edge of the other contenders. or perhaps where they were placing the ads. >> you know, lots always made about how much companies wind up shelling out for this television ad time and whether or not stakeholders and shareholders are getting a return on that investment. what is your research find in terms of the most valuable piece of air time broadcast time during the super bowl. when was it? >> well, for the second straight year we saw ads were the most effective and in the first half were rewatched much more son that the second half. as the game got more interesting the ads took a backseat. >> took a backseat to the competitive gain that was going on in the field. we appreciate you sharing the insights and research with us. tara may-tra with tivo. >> tom: that's "nightly business report" for monday, february 7. i'm tom hudson. good night everyone,

the amateurs stand to win up to $1 million if their homemade ads make it to the top of the usa today meter. >> i would put my chips on the pug. >> don't hurt my dog. >>> the rivalry is really heating up. the tiniest football fans are getting ready for the big game. it all started when a pittsburg hospital tweeted a picture of their newborns wrapped in terrible towels and they wanted to show off the cutest babies in the nation. a green bay hospital pulled out its baby cheese heads. the packers face off against the steelers tomorrow at 3:30 our time. >>> next, the bank that will owe customers money for charging overdraft fees. >>> and pot smokers out front. the fight between a california neighborhood and a dispensary. [ male announcer ] kfc hot wings. taste so good they don't need sauce. crispy on the outside with chili pepper and spices that explode with every bite. try 20 kfc hot wings today for just 10 bucks. that's only 50 cents a wing! kfc. tastes so good. >>> $410 million. that is how much bank of america has agreed to pay to settle a lawsuit about overdraft fees. they can reach

in addition, we have added a discussion about the tops of buildings and have added information about shaping of the buildings, reduction strategies. there is considerable discussions. the next companion chapter is building designs. hear, we're talking about more details and a kind of character that we want to establish. a number of items discussed related to design. there are some specifics. there is a big focus between the streets and the building. that is a gracious and welcoming way. looking at pedestrians, we discussed and variations and interests along the path of pedestrians along the street wall. a couple of new sections are put in in response to comments that we have gone. there is more discussion on building materials and color. what we are looking at is not the architecture. they're not regulated to be white. we are interested in variety and compatibility. people are working on this and trying to deal with this. people have been working with diversity at the island. there is discussion about that. each of these sections finishes with a discussion of parking and loading. we

. >>> and this year's top super bowl ads were for the dogs. according to "usa today's" 23rd annual consumer survey the top commercials for the big games were from doritos and bud light. both featuring canines at play. the doritos one was actually created by a consumer who said he made the ad for about 500 bucks. you can't go wrong with doritos, beer and throw some dogs in there. >> it all works out. >> a winner. >> ashley, thank you so much. appreciate it. >>> on a much more somber note this morning, rock fans are mourning the passing of pining guitarist gary moore. he had a successful solo career in europe. he was a number of the irish band tin lizzie. he was born in belfast, northern ireland and found dead while on vacation in spain. gary moore was 58 years old. >>> actress lindsay lohan could be charged as early as today for allegedly stealing a necklace. according to tmz.com, lohan could face felony charges over the theft of the $2500 necklace. the jewelry store says she walked out with the bling on january 22nd. lohan says it's all just a

for eighteen million dollars and says liverpool were doing the right things to compete at the top level but added it will take time and i didn't have time torres will face his former club on sunday when chelsea host liverpool and is now down his reading i have been this should do is only for one of the same for liverpool big money because the show is not nothing new for me. more than ready for the trial and. new life in this new theater up in front of me so. brutal start now on saturday league leaders manchester united travel to bottom side walls with alex ferguson hoping his strikeout wayne rooney is about to embark on a goal scoring spree he got last week ending a recent trend and hopefully there's a. school in the canuck goals are scored. for school built you know most. schools will wait for those who are going to see with windows get forty five to get to playing games if you've got games left you could be. good a good average goal school machine or. in other games on saturday second place are so who are five points off the top go to newcastle man city who are third entertain west brom and bol

for eighteen million dollars and says liverpool were doing the right things to compete at the top level but added it will take time and i didn't have time torres will face his former club on sunday when chelsea host liverpool and there's no doubt he's ready. i have been this you do it your me for i want to do so for your pool big money because the stories are not new for me and really are more than ready for the trial and the world the new low from this new video. from the beautiful. brutal stuff. now on saturday league leaders manchester united travel to bottom side world with alex ferguson hoping his strikeout wayne rooney is about to embark on a goal scoring spree he got last week ending a recent trend. and. there's every child's school in the cane a gold a school the. school built it will take off you know most. goalscorers in a way. that's we're going to see with windows get forty we have to do to bring games if you've got games left he could be a good good average school school machine and. not the games on saturday second place are so who are five points off the top newcastle man city who

usa today's rating says the bud light ad tied for first sharing the top spot with the doritos ad with the pug created by consumers. my least favorite was the doritos with the grandfather. i think it depends on how recently you have lost someone. a death in the family in froto frito lay. >> yeah, but you can't go wrong with a pug and a bag of chips. it is always a good time. >>>1 degrees, 81 degrees in oakland. the warmest day in february on record in oakland. hayward hit 81 degrees. 73 in livermore. new records all across the east bay. today we'll drop by 10 degrees, but that's okay. 49 degrees is the current temperature in concord. 52 in hayward. 45 in livermore later today. we'll see another gorgeous day, just not quite as gorgeous as it was yesterday. 70 degrees is the forecasted high in oakland. take a look at this. something we have not seen for a while in the seven-day forecast. showers back in the mix saturday into sunday. so if you haven't watered your lawn for a while, scott, you may get a free shower come this weekend. back to you. >> thank you very much. >>> coming up, we'l

today, i picked up my iphone, click on the ktuv moblile app ad the top story was that some way now sells breakfast. [laughter] -- subway now sells breakfast. i always have to identify mind of being a critic of the media while at the same time trying to inspire people to go into the field. i think quality journalism is still out there. public broadcasting is really phenomenal. young people do not know what that is. they did not know who jim lehrer was. the quality is being buried under a lot of fluff. >> we covered newspapers and broadcast journalism. lisa frazier, you are testing a new model, the bay citizen, formally known as the bay area news project. you are a nonprofit startup. what is your annual budget, is it enough to provide coverage, comparable to the chronicle? >> i think the challenge we all have is that this is a difficult problem. no one organization can go forward on their own. it is irrelevant when our budget is -- in five years, we hope it is $12 million. our aspirations is to have 15 journalism editors contest by the end of the year to help fill the gap that we, as a com

nearly 20 years in the business, sean has spent four months working on his very first super bowl ad. a topot including nine days of shooting in thailand for a new gaming phone from sony ericsson. why such a big secret? >> well, it's a launch of a new product. we want people to know that it's coming but we want them to see the phone. >> reporter: we are the very first people to see any of it. >> that's right. >> reporter: but not all of it. >> that's the rules. okay. here we go. >> you're supposed to be a little scared. >> reporter: i'm totally scared. i'm terrified. and here -- oh, my goodness. >> that's it. you've seen enough. >> reporter: what happens next in the ad? you'll have to watch the game. will it be the next baby or betty white? you'll have to watch the internet. will next year's game feature chimps and naked ladies? chances are better than super. they're certain. i'm john berman for "nightline" in new york. >> and thanks to

the fourth segment will be added to the top of the tower making it 480 feet tall. once that secondment is up -- you are looking at an illustration from the project website. crews will work around the clock starting today to get the fourth segment into place. the third segment was hoisted into place a couple months ago in december. the work expected to take place later on tea will be similar to that. a little later on cal tran is expected to have a press conference to give us an update and more details of the work that is supposed to start today. >>> san francisco police are investigating a shooting near the mission district. that happened before 10:30 last night on alabama street. once arrive on the scene they have seen several items on evidence on the road including pieces of clothing and shell casings. police say a 27-year-old man was shot while sitting in a car. an ambulance rush the victim to the hospital with life- threatening injuries. this is the third shooting in two days after two people were kill on saturday. >>> this morning police in santa clara looking

he limited the tax cut for social security, you are adding on ten percentage points of the top tax rate goes on 63% of an additional dollar so they pay the government. i personally philosophically think that's too high from the economic perspective and i think it's particularly too high when you say that all of this assumes we haven't done a penny to fix medicare or medicaid which are much bigger problems so you've got the top tax rate 63% without fixing medicare and medicaid you are in big, big trouble. >> we are going to have to close dillinger ask any final thoughts and/or their other countries thinking about this in a different way and what insight might we draw from that? are other countries willing to pay 63%? >> i guess the one thing i've been thinking about a lot is looking at the british reforms now. one of the things i think it's quite interesting is that during the fiscal crisis britain brought in a government that was a conservative government, and was conservative and liberal space government coalition. and they evaluated the possibility -- we were in the midst of the wheat

added on top of that is the fact that we have this position of incompetence, somebody who is new thatoes not know what they're doing.db& and that our clients are probably guilty or there would have hired a real lawyer. it is amazing, considering those biases, that we speak to anybody in the press. why would we go to that source when our image has been so abused in? >> but how do we change if we do not go to the source? >> we have to, but you have to overcome that initial resistance. >> years ago i was involved in the case and one of the question was, what you think about prosecutors? wonderful. what about criminal defense lawyers? one person wrote just one word, sleazy. when i met him i said, we have never met, i did not take it personally. he said, oh, i meant it in a good way. [laughter] people don't appreciate how important jury selection is. judges often totally lose track of that because they want to move these cases. particularly in the immediate case, but in every case. >> one of the members of the audience would like to know, how do get the public to understand our great work

cops respond there several times a day so top brass are considering adding a substation there. westfield has its own security force but their primary concern is to focus on areas outside those stores. >>> a danger to public safety. the san jose police union asking the public now to weigh in on the city's threat to lay off hundreds of officers. the city warned it could be forced to lay off almost 350 police officers if the union doesn't agree to concessions in pay an benefits. the officers association and chuck reed are holding a news conference this afternoon and we are expecting to learn more about where the negotiations stand. >>> san francisco's police commission voting tonight on a proposal to arm officers with tasers. if approved, the department would be allowed to study the issue more. the plan would then go back to the commission for a final vote. the police chief hopes tasers will cut down on officer- involved shootings but the critics are worried they could be overused. >>> we could have a decision today on a proposed gang inning junction for oakland's fruitvale area f

so top brass are considering adding a police substation there. westfield does have its own security force, but its job is mostly to monitor areas outside the stores. >>> we have seen as i say the play on words. we have seen pictures of a brain on drugs. now we are getting a look at the effects of cell phone radiation on brain activity. dr. kim mulvihill joining us with details on that. kim. >> reporter: well, allen this new study adds an intriguing angle to the ongoing debate over the use of cell phones and whether they can harm your health. >>> reporter: almost everyone has a cell phone. >> because i just feel connected to everyone and to the world. >> reporter: but there are lingering questions about safety. >> i do think about it. i try not to talk on it for too long at a time. >> reporter: now a preliminary study from the national institutes of health shows how holding a cell phone next to your head for 50 minutes may have an impact on your brain. >> it shows that the human brain is sensitive to the electromagnetic radiation that are emitted

the bud light ad features a dog sitter who gets the canines to cater his party shared the top spot withhe doritos ad with the pug, which by the way was created by consumers. marianne favro, nbc bay area news. >> thank you, marianne. >>> a google executive missing in egypt for ten days will be released from government custody tomorrow. at least that's what family members a daying tonight. ghoneim is head of google's marketing for the middle east and north africa. he is also thought to be the activist that created the facebook page that first called for the uprising. it's believed the egyptian government is holding him. his brother says egyptian authorities called this evening with news of the report there are reports he is being released at 6:00 a.m. our time tomorrow morning. that's the plan. >>> coming up nt at 11:00 -- >> i don't understand how bad things happen to such great people. >> she was killed in her own home in an upscale neighborhood in san francisco. we'll have the latest on the case against accused killer who posed as a pge worker to get access to her home. >>> and this we

this year's top super bowl ads were for the dogs which ones voted most popular. >> later you may haveit a little longer for verizon iphone the company's move after mad rush during preorders ,,,,,,,, ,,,,,,,, this is my band from the 80's, looker. hair and mascara, a lethal combo. i'm jon haber of alto music. my business is all about getting music into people's hands. and the plum card from american express open helps me do that. you name it, i can buy it. and the savings that we get from the early pay discount has given us money to reinvest back into our business and help quadruple our floor space. how can the plum card's trade terms get your business booming? booming is putting more music in more people's hands. da dan: i had a biopsy and i had high-risk prostate cancer. i was depressed. i was shocked. sometimes cancer makes you feel very lonely. the doctors can do their best to cure the cancer, but it takes all of the other stuff to make you a whole person again. i've been given a second chance. announcer: at sutter health, our story is you. for more stories, visit sutterhealth.org.

ad meter chosen by viewers. and dogs started in another top commercial for bud light. >> you have to entertain. today. >> you're in a party you tend to watch them out of the corner of your eye. >> and methods have changed. >> gone are the days when you bought a big marquis and you were done. >> he says you work it before, and after the game. the commercials success is not limited bit game. all are online now. the best ones have staying power. go to you tube and there is a little darj volkswagon ad topping the polls. chrysler's two minute epic was a show stopper. >> i might go online. i -- think commercials are a big part of the entertainment. >> reporter: generally bad buzz over the groupon add. starting out with the plight of people in tibet and ended up in a restaurant. a favorite spot was on snickers. it was a knockout. abc 7 news. >>> wow. lots to talk about. >> yes. lots of disagreement. >> and a game happened as well. >> yes and we can't agree on the responses. >> normally... >> and things are clearly. >> we can do this all night. >> and what a journey for aaron rogers. to super bowl mvp p

ad meter chosen by viewers. >> hi guys. about. >> dog also starred in the other top commercial for bud light. >> you show up at the big game.ou have to entertain. now entertain could be provocative and poignant or funny and range of humor. >> ad agency was talking superbowl ads on the owens show on kg o radio. he proud the audi ad 2 men escaping from a prison and received positive response. when it comes to sawp bowl commercials have mreing. >> -- leg. >> no other time to place an ad really good and give it the credit and attention and buzz that you get from the superbow superbowl. >> she's talking about it in the marketing classroom today. >> he even when at party and you watch them out of the corner of your eye. >> method had changed. >> gone are the day big marquis in the superbowl and done. >> you work it before and after the game commercial success is not limited by just the appearance in the game. all of them are on line now. and the appearance in the game. all of them are on line now. and the best one have staying power. go to you tube or other sites and there's the little darth volkswagen ad which topped the spot po

well, it was an exciting game yesterday, and another year of great super bowl ads for the first time there was a tie for the toper bowl commercial in usa today's annual ad meter. >> hey, don't hurt my dog. >> one winner, this dory toe's featuring the cute pug chases down a bag of chips. they made it in less than 2 weeks, costing them $500 the ad agencies are so jealous. the other winner was a bud light commercial a dog sitter who gets the canines to cater his party we will show you that later in the show. pretty good ads. >> next favorite super bowl ad on the list, volkswagen featuring a minidarth vader. it was a viral hit before it aired. >> one for doritos and one for pepsi max and the pepsi commercial features a woman who uses the soda to keep her boyfriend in line. >>> we have a developing story another fire breaking out several blocks from several suspicious fires in the castro district. >> reporter: who neighbors are thanking forgetting them out of this mornings fire coming up. >>> a runner dead after a half marathon at golden gate park why witnesses are pointing fingers at paramedics. >>> new signs of pr

this 2010 ad wags number 1 in the top 10. it's still getting plays and lesson youtube. super bowl ads are now running $3 million for 30 seconds, advertisers want more bang for their bucks. >> advertisers are looking at how do we engage consumers with twitter, with facebook, with these other things alongside their super bowl ads. >> reporter: bud light is asking facebook users to get lots of its super bowl ads and they are the first to promote a twitter/hash tag tie-in. it's super bowl ad was constructed over the internet in concentration with william. he would create new script. upload that to chatter. millions who were working with us could see that script, we could preview new images. >> reporter: and figure out how to use internet to get more bang for the millions of bucks they are spending on television. in san francisco, don knapp, cbs5. and for the first time in >>> if warriors get 56 points from steph and monta, but was it enough to knock off the bulls? and for the first time in 34 years, berkeley gets 65 minutes of basketball. sports is next. ,,,,,,,, [ male anno

after that, we added public access on top of it and connected it to the land side. now is eight 637-foot-long public access pier to enjoy the day, watched the very activity. there is a little bit of art on top of it. there are swivel chairs on a it and there are little sea >> can you t about proposition a that may affect this waterfront parks -- that may affect the waterfront? >> of the voters approved proposition 8. >> which was how much? >> the total bond was $135 million. it will improve about 6 open spaces on the waterfront. it 11 years ago, the port developed its first ever land use plan, and part of that list policy for continuous open waterfront of 7 1/2 miles of the port of san francisco waterfront and in public spaces every five-seven minute walking intervals. over the last 10, 11 years, we have been implementing that. now, proposition a, that will allow us to add about six more. >> this is part of a bay trail? >> not the sand and cisco bay trail, which goes all the way around the bay -- the sand and cisco bay trail, which goes for all the way around the ba

ad contest. chile has some of the top amateur spots. >> the up-and-coming stars of the superbowl could be up fog,e for appliance size dog may be even adam-and- eve. most advertisers spend a bundle making professional commercials, bridgestone tire used a real beaver and a stunned beaver. there were also be a half dozen homemade super cool commercials, for readers and pepsi max ask folks to make throw bats. >> check this out, >> created a public attack, i've always thought it pugs running in slow motion was funny. he board of friends plug. there were over 5600 entries. competing for cash and exposure. this on a was a finalist, adam and eve was. a different take on an old story. >> some aspiring ad makers have the same creative concept. for instance the chip on the but. neither of those made the finals but one called the best part did. ok that is in is cute as able to win super bowl spot featuring a miniature garth evader finally gets the force to work what is that gives them a hand. >> in the days leading up to the days some advertisers even release trailers for the commercial. ditto for another br