with things like topshop, it becomes a new way for a sports fan to engage with the team, the athlete, that is like social media, but instead of your instagram profile, it is your blockchain wallet, and the things you choose to own and how you represent yourself in this new world and where you choose to store your wealth, u.s. dollars, bitcoin, top shots, and it is part of your online identity, and actions speak louder than words and their blockchain wallet represents their decisions, their skin in the game. caroline: where are you looking up for the next area of creativity, the next company to be partnering with, brands? roham: we see ourselves as a platform company. we have top shot, a sport studio that is taking the platform to the nfl and other sports leagues we will be announcing soon, but we consider ourselves as a platform company. we'd like to share the data we are seeing come the tools we built, the open source technology, decentralized blockchain. other folks are building new products to engage with their communities, but we have one million users we can share and bring new p