it is called topsy.ll the data from the social websites and find out how the data can be used by the companies. one of topsy's rivals, data siv is getting a lot of attention. coming up in first on fox business interview we'll speak with the ceo, rob bailey. >>> we'll tell you about an app that also has investors buzzing. this time for women only. we have all the details what the company's ceo is telling us in just a moment. stay tuned. >> ♪ so ally bank has a raise your rate cd at won'that's correct.rate. cause i'm really nervous about getting trapped. why's that? uh, mark? go get help! i have my reasons. look, you don't have to feel trapped with our rse your rate cd. if our rate on this cd goes up, yours can too. oh that sounds nice. don't feel trapped with the ally raise your rated. ally bank. your money needs an ally. liz: apple acquired the social analytics firm, topsy. reportingly paying $200 million for it there is another data company out there, a rival of topsy, datasift, creating a lot of buzz,

the thing with topsy apple needs to do is prove that it can be a more data savvy company.e heard from entrepreneurs in the valley they hesitate to go to apple to sell to apple because the executives there tend to be like here's the answer i want. it's their philosophy. the way they look at the world. here's how i want the device to look at the end. with data you can't presuppose what you want the answer to be. you have to tweak the algorithm, go where the data leads you. hopefully they're acquiring good ip and people they'll keep this time, not lose like they did with siri and get smarter about the industry -- >> i'll take the different side of this, john sculley. i understand they might use the data create better products more? tune with the universe. don't create problems products more in tune with the twitter verse. their greatest inventions, creations, itunes, all the things they did, they did in the vacuum of a few personalities and genius and good teams behind them. >> well, what i would say is that i actually agree with the observation that google's ahead of apple i

. >>> apple buys social media topsy for $4.2 million.sition tends to focus on hardware, but its new itunes radio streaming music service could benefit from p topsy's twitter data. today apple up 0.5% in frankfurt. >>> tech has been the big winner on cyber monday. jon fortt has been revealing which devices drove the most sales. >> holiday season off to a strong start in the u.s., at least online. thanksgiving sales topped $1 billion for the first time. black friday sales nearly $2 billion coming in at 1 1.9 according to adobe data and the projections for cyber monday on track for 2.7 billion in sales. but the big story here behind the online stories is mobile. adobe projecting that nearly one in every four dollars spend will be spent through a mobile device, either smartphones or tablets, and apple is way in the lead which is interesting given that android devices have overtaken apple in terms of unit share. certainly not in terms of usage, not in terms of spending apple devices overall making up nearly 19% of overall purchase volume, whi

topsy analyzes twitter conversations. now, liz, i want to know this. how big is topsy?es? >> they only have about four dozen employees, just four dozen. stuart: four dozen employees for a company that's virtually brand new, five years old? >> started in 2006, seven years old, right. stuart: and they're worth $200 million for four dozen employees liz: there you go, right? that's something. stuart: another story we've gotten used to this huge monies for tiny companies with a brilliant on-line or internet idea liz: and wantiig to traffic dialog on the internet, what people are excited about. stuart: all right, bill harris, you're responsible for the successes 0 on-line. what do you make of apple buying topsy that analyzes twitter feeds. what's that about? >> first of all, the reason that topsy is so valuable, it's only one of four certified data resellers of twitter data. so they're in a very prominent position in order to get incredible depth of data as to what people are doing on-line. now, why do apple want it? apple is not trying to compete directly with twitter, but w

>>lp apple making a purchase buying topsy.or the firm. apple will not say what it plans to use topsy for, butó01 some tk apple is dipping it's toes back into the social mediae1 field. it created ping in 2010 that folded after a flat performance. >>> a college student made about $24,000 after a sign he waves oá espn's college game day. he is waving a sign this says l. send bit coin, and then there is a qr count. people got the logo to access has 22, he made over $24,000. >>> this morning we'ree1 hearin from a security guard fired for taking a photowith tome1 brady. they were working at reliant stadium in hoouts when they posede1 for a quick picture wit brady. williams says the two were fired almost immediately. he says this is not the first time he posed with athletes maé9&g their way through the venue. >> i was not threateningt;/s anybody, the sideline experience and the game was over. i was really just congratulating the winning team. i have taken pictures with other people who were not tom brady. it wasjn1 perfectly okay. >

no comment yet from apple on what it plans to do with topsy.ome analysts say it could provide realtime information for siri, or itunes radio. the stock closed about 5 points lower today at $551 a share. >>> only on 2 tonight, a new ktvu field poll shows president obama's approval rating in california continues to slip. the poll found 51% of those surveyed approved of the job president obama is doing in the white house. but 43% disapprove. and that number is up 8 points since july. it also shows 33% say the country is headed in the right direction. but 55% say we're headed in the wrong direction. >>> a midnight wedding in hawaii for 6 same sex couples. the state legislature voted last month to legalize same-sex marriage there. the law took effect today. the state's marijuana laws allow couples to register for a lightning and be married on the same day. hawaii is the 16th state to allow same-sex marriages. >>> it's going to be cool out there tonight, but not as cold as it will be coming up. the clouds are going to stay for the most part above fre

no comment yet from apple on what it plans to do with topsy. some analysts say it could provide realtime information for siri, or itunes radio. the stock closed about 5 points lower today at $551 a share. >>> only on 2 tonight, a new ktvu field poll shows president obama's approval rating in california continues to slip. the poll found 51% of those surveyed approved of the job president obama is doing in the white house. but 43% disapprove. and that number is up 8 points since july. it also shows 33% say the country is headed in the right direction. but 55% say we're headed in the wrong direction. >>> a midnight wedding in hawaii for 6 same sex couples. the state legislature voted last month to legalize same-sex marriage there. the law took effect today. the state's marijuana laws allow couples to register for a lightning and be married on the same day. hawaii is the 16th state to allow same-sex marriages. >>> it's going to be cool out there tonight, but not as cold as it will be coming up. the clouds are going to stay for the most part above f

in this topsy turvy nfl season, the dateline fins were overwhelmed with the richey cog knee toe bullyingat was in the midst of a four-game losing streak since the scandal went on a 4-1 tear. the dolphins control their own destiny. i spoke with mike wallace to ask how miami pulled it off. >> it was a tough time. we had to stick together. a lot of people wanted to see us fail and bury us. we had to take it us against the world mentality. the guys did a great job. >> easier said than done. what were the conversation that is helped you refocus and move forward? >> enough was enough. it took away from the team, but guys knew we had to put it aside. >> you had a thrilling win over the patriots. now the last two weeks of the season, you are controlling your own destiny to make the playoffs. how good are you capable of being? >> we can be as good as we want to be. we have the guys that do it. we have to execute the game plan. we definitely have the players. if there's one thing we don't lack, it's players. >> you signed the agent deal five years, $60 million. it's great for people to want you th

that's why i've kind of topsy toursy forecast. warmest day will be tomorrow with temperatures upper 60s near 70. we start to trend downward on tuesday. wednesday and thursday, there's a system that comes in wednesday night, early thursday morning, bringing us a slight chance of maybe a sprinkle or two. what you're going to notice is the drop in temperature. and also the wind picks up on friday. saturday happens to be the winter solstice, the first day of winter. and temperatures by then should start to slowly warm up a little bit. >>> colin rush is here with sports. good win. >> really good win. we've been following vernon davis all season. we pick the right player. what a day for vernon today. in tampa, another solid defensive performance. mistake-free football from colin kaepernick. nfl record book days from frank gore and the aforementioned vernon davis equal four straight wins for the surging 49ers. in the jim harbaugh era of san francisco, 10-1, playing in the eastern time zone. an emotional dame game for michael crabtree. fi

the topsy thing is really interesting for a couple of reasons. apple, they were on pace for around six or seven acquisitions for the year. this past fiscal year, it was 15. >> wow. >> and thus far, this fiscal year, which began just after september 30th, it looks like they may be speeding it up and spending more, so putting the cash to work perhaps in ways that may not be the ways carl icahn wants but ways that investors will be in. the key will be, can they keep topsy working, prove to the tech start-ups, that it is not a death sentence as some have felt it is. >> because of what, the curation problem? getting lost on itunes? what? >> that's part of it. the talk i've heard from entrepreneurs in silicon valley is that apple is not a data company at its core. they don't care about data as much as they care about design and products. they want the number to say what they want it to say in the end as opposed to going where the data leads. so all things being equal, some of these guys might end up going to a google or a facebook instead of to an appl

no comment from apple on what it plans to do with topsy. some analysts say it could provide realtime information for siri or itunes radio. >>> checking in on our numbers, down day yesterday, but we definitely have had a big stretch of gains for quite some time. dow jones hanging on to that 16,000 level. it dropped 77 points. and the nasdaq also still above 4,000. right now looks like a slightly higher opening. >> slightly higher. time now 5:21. guess what's arriving here in the bay area making a new home. we're about to tell you what we're starting to see more of out in the bay. >>> plus a fight posted on youtube could lead to changes in west contra costa schools. what the school district is now doing to try to stop the bullying. use chase freedom at select department stores and get 5% cash back this quarter. so you can give her an even bigger surprise. activate your 5% cash back at chase.com/freedom chase. so you can. >>> new word that barry bonds paid $4100 in penalties for his obstruction of justice conviction two years ago. the federal

but what i take issue with is this notion that he was some kind of a rabid socialist who wanted to topsy-turvy turn everything around were that the case we would see very different statistics in south africa today who control still most of the wealth in south africa if the redistribution has been so strong and what is wrong with requiring the people who have been disenfranchised be given a seat at the table i'm going to do i want to change while we're running quickly run out of time and i want to change gears a little bit here jeremy if i can go to you. please so we have we have to keep moving on jeremy in london if i can go to you three of his best friend. were castro gadhafi and arafat again you know western perceptions here i'm sure that's not being focused very much on on c.n.n. and b.b.c. you know because he's supposed to be with the spice girls and you supposed to be with rock stars when it was wonderful church that he was wearing which were wonderful but this is again this kind of spinning mandela to the way we want to see him go ahead jeremy. well i think i'll just go back to a point i

online data around the globe and on top of the security agency tongans european citizens and even topsy you need is but at the same time germany and the u.k. along with australia and canada actually closely collaborating with american intelligence loss american governments and companies are a major target for u.s. spies plus the n.s.a. is collecting data from fiber optic cables that carry most of the world's internet and phone traffic former cia officer ray mcgovern believes those violating privacy should face justice. i am delighted to hear that ed snowden on his desk in honolulu had a copy of the constitution of the united states of all dog eared because he used it to argue with his his compatriots there it is say as to whether what they were doing was legal whether it was constitutional whether it was a crime for them to be corrupt to be cooperated in using their technical expertise to violate america's privacy right and left the question should be why those who are aided and abetted this where they should be in the dispose peached in their case brought to trial for the use of gross

no comment from apple and what it plans to do with topsy. some analysts say it could provide realtime information for siri or itunes raid you. >>> president obama has scheduled a news conference today where he will highlight people who have been helped by his health reform law. the president's news conference comes a day after the team in charge of fixing the healthcare.gov web site says it has worked out most of the bugs. the president will talk about the provisions of the affordable care act such as preventing denial due to preexisting conditions. he'll be joined by americans who the white house says have benefited from the new law. >>> meantime covered california has launched an online insurance exchange for small businesses. employers with no more than 50 full-time workers are eligible for the program. they're not required to enroll and canned in advice workers to find insurance through the covered california site for individuals and families. but by signing up some small businesses could qualify for federal tax credits. >>> a south bay

. >>> apppw makes another purchae buying the san francisco topsy, they reportedly paid more thanñ $200or consumer attitude.tz(t&ho apple may be dipping it's toes back into the social media field. in 2010 it created ping that folded after a flat performance. >> let's get a check of theÑi is the markets. good morning.lp >>> how are you doing?ó?(t&háhp& fut are lower afteri] stocks closed down on monday.çólp investors taking a?; cautious stance ahead of friday's report. european markets are firmly in the red this morning, on monday, the dow closing down 77 points to close at 16009, the nasdaqt( thee1 nation's largest student loan companiesjf are being examined to make sure borrowers are being treatedxd fairly. student loan debt tops $1.2 trillion. wow. >>> hampton, thank you. a college student made about ok $24,000 thanks to a sign he waved on[Ñ çóespn's college ga day. 4q-át kid says hi, mom, send bi coin. people spent the time and froze the logo to accessok his walletd turns out he has 22 bit coins now. they're about kook$1100. thatko makes for about iòl so i'm trying to figure out

we know there was not topsy, and the best occasion. we don't need it now. >> it is surrounded in mystery and speculation. in the case of pakistan in the history of that. one of the amazing stories of the 19 bit new one, the succeeded founder of pakistan was a man by the name of leopold holly khan. it was assassinated and he was given a speech of 100,000 of. he was shot and killed in the same place by supposedly allowing gunmen. that individual shot him several times. he subdued by the crowd and his gun taken away. a police inspector came in and shot him six times. so you would never know who was behind. Élan wolfman that was doing that. today the speculation about who is behind this murder 56 years before. it is now an honor of the prime minister. it was to the military hospital that receives them and tries to revive unsuccessfully. it so happens that are two years later, the film is a doctor there is these benazir bhutto and also successfully tries to revive. a lot of coincidences in the story. >> well, what that coincidence, we are g

it is a topsy-turvy world, and it will get even more confusing.staggered deadlines for enrolling in obamacare and leaned on the insurance industry to try to get as many people as possible signed up for that january 1st deadline. it is going to be tough. it is going to be confusing, but we at that "the willis report" will be there all along the way to guide you through the confusion. that is our goal, to help you navigate the potentially dangerous waters consumer space. a special topic or issues you want us to address, tweet me @gerriwillisfbn. that is it for tonight on "the willis report." thank you for joining us. a great night, and we will see you here tomorrow. ♪ lou: the obama administrations collection of scandals and lives have led to inevitable comparisons to former president richard nixon. today the "washington post" released this statistical analysis confirming the@ comparisons. nixon, the only fifth year president since world war ii to post lower ratings in the polls then where president obama finds himself tonight. i'm lou dobbs. ♪ lou:

. >>> apple trying to become more social with the purchase of a company called topsy. topsy analyzes social media for consumer sentiment and trends. they are a partner with twitter. the deal is reportedly worth $200 million. no comment from apple about what they plan to do. they say it could provide real- time information for itunes radio or siri. >>> four people were killed in that train derailment in new york city, dozens were hurt. the ntsb says the commuter train that jumped off the tracks was going more than twice the safe speed going into a curve. >> the train was traveling at approximately 82 miles per hour as it went into a 30- -mile-an-hour kur vg. >> why, then, was the train going so fast? >> that's the question we need to answer. >> it's still not clear if human error or mechanical trouble caused the crash. >>> new information about the crash that killed paul walker may have been caused by a mechanical actor. ben diesel stopped last night at the grash scene paying his respects. walker was riding in a porsche gt and tmz is reporting that car may have been lea

. >> well, apple is buying social media analytic firm topsy labs. according to the wall street journal, apple paid more than $200 million for the company. amazon.com packages may soon be arriving on your doorstep in a unique way. the company ceo jeff bezos says they're testing a delivery service which would use drones to deliver packages to customers. but the idea still has red tape. today the faa says it currently doesn't allow computerized drones as envisioned by amazon. web retailers lost on the tax front today. the u.s. supreme court ruled to keep a new york law intact forcing internet retailers to collect sales tax from its customers even if the company does not operate in a facility in that state. stocks falling today as spending over the thanksgiving holiday fell for the first time since 2009. bloomberg entex also falling, as well. and beyonce was the most searched person this year on microsoft's bing. she topped kim kardashian. woman dominated the searches this year. dan, carolyn, back to you. >> emily, thanks so much. are those delivery dro

. >>> coming up, a slippery slope as a polar bear rescue turns topsy-turvy. >> once i saw the bear hanging upside down by its foot, i couldn't think of any worse scenario. hy, huh?! ugh! actually progresso's soup has pretty bold flavor. i love bold flavors! i'd love it if you'd open the chute! [ male announcer ] progresso. surprisingly bold flavor for a heart healthy soup. surprisingly bold flavor stick with innovation. stick with power. stick with technology. get the new flexcare platinum from philips sonicare and save now. philips sonicare. >>> on a slick canadian cliff face, a polar bear rescue slips wildly out of control and it's all caught on camera. >> once i saw the bear hanging upside down by it foot, i was in shock. >> april, 1996, st. john's newfoundland. a polar bear hitches a ride to town on an arctic ice flow and decides to camp out on a cliff just steps away from a fishing village. >> we allow a polar bear to walk through an area, especially a populated area like st. johns because it will encounter people. >> when the people of newfoundland need help with wild animals, they t

this case has become more about nigella lawson's personal life which is also topsy-turvy right now. >ng this from gavel to gavel. it is about the an sittents. it's become rather tawdry and as much about the broken marriage of nigella lawson and her new ex-husband. she admits to using cocaine. how does that come up in a court case about fraud? >>. >> hi, michael. today, nigel lal lawson addressed allegations that have come up through the course of this trial he's a habitual drug useser. she says she does not have a drug problem, she's not a drug addict. she says she thinks she has a life problem. she did, however, acknowledge using the drug cocaine on two separate occasions. the first occasion during a time, a tough time in her marriage to the late john diamond when they both had found out that he was diagnosed with terminal cancer. she aid they took the drug to, in her words, escape from treatment. she said she didn't use cocaine again until july 2010 in her marriage it charles saachi. she described that marriage in which she felt subject to "intimate terrorism" from saachi. she said

country making an absurd and stupid comment like that you realize the world has become absolutely topsy-turvy. she would be welcomed in some universities if she made the statement, but there was a great cartoon consistent with steve's book when larry summers lost his job at harvard there was a cartoon of him saying to the people who fired him you misunderstood what i said i didn't say that women are not qualified to be brilliant in math, that isn't what i said i said it's the worst human rights record in the world now can i have my job back klaxon that would have been an acceptable thing to say. so i think that it is harder to be a jew that openly supports israel on college campuses but in general particularly at harvard if you have a little bit of a fix preparing to stand up to your views you will never be censored or shut down to it i tell the story in the book when yasir arafat by a group of students came to me and asked me to represent them in their efforts to fly the flag in the yard and i said i will represent you by your right you should be able to fly the flag but i'm going to hand ou

and as we found out that the people in texas decided that we needed to have not topsy done in dallas before we could leave. and you have to understand that at that time in 1963, it was not a federal crime to kill a president. it was a state crime. and so the state law of texas prevailed. and so they told us that they would have to do the autopsy their. we asked them how long would it take, and they said hours or maybe a day. and we said that's not acceptable because we need to take the president back to the nation's capital. we could have the autopsy done their and they said that that is in violation of state law and there was some additional discussion between my supervisor and the president chief aide and members of authorities bear in dallas and we finally said that we are leaving anyway. and they said if you're going to do that, please have a medical professional remain with the president through the entire process. george berkeley was volunteered to do that and he was with us. and so they placed the president's body in the casket and berkeley got in the rear and i brought out mr

sometimes these moves are caused by catalysts, sometimes the result of a topsy-turvy market. to trade makes you a better investor, trading around the core positions is one of the most basic positions out there. 2012 because of european banks, fiscal cliff and in the spring of 2013. what does it mean to trade around a core position? why don't we do this step by step? let's go through it. first you need a stock. pick one you like. one you've got an opinion on, one where you have a bias. find a stock you believe will be going higher over the longer term. you're looking for a great company with a stock that could get tossed around by market volatility but you'll believe ultimately should go higher if you're patient. even with trading, got to have conviction. if you were investing, you'd set up a position of stock buying. we all know that buying all at once is arrogance and that'd be it. let's use google as an example because i like that stock very much. although, only over the long-term for investing, because it's very volatile and given the quick pitfalls and declines. if you wa

we know there was not topsy, and the best occasion. we don't need it now. >> it is surrounded in mystery and speculation. in the case of pakistan in the history of that. one of the amazing stories of the 19 bit

. >> it was apple buying topsy at the beginning of the month and targeted audience later. still a massive run since then. you are own twitter. taken any profit. >> no, i'm an investor in the name. i was actually rooting for it to go the other way. i don't have a full position on and if it ran to 100, frankly, my gain would be a rounding error so i'm not that excited it's take off and between the lockup and first earnings. >> reporter: where they set the tone and hopefully set it conservatively there will be a better opportunity. i don't think it's running right to 100. >> to the other bright side we saw in tech today. this is the call of the day. wells fargo upgrading groupon, senior analyst trisha dill joins us. trisha, great to have you on the program. >> great. >> what's the primary driver behind the upgrade? >> sure, so, you know, we think groupon has only scratched the surface here in the enormous local commerce market and think their market leadership was number two living social is widening and bullish on their transition to a marketplace of searchable deals away fr

they bought topsy. they bought the company from israel -- out of israel for like 3 billion. -- read hundred million. hundred million. >> i think it will probably get more mileage for tim cook if it is a private conversation. it looks like a war. he looks like a major shareholder having a war. they will not relent because you have a local shareholder. >> he did have dinner at his apartment. he told us about it. yes, to your point, it is very public, but it looks like he is willing to meet him halfway. two new companies now. what are they going to do with them at? >> i think topys works its way into syri. i think they can draw from the keywords and information. doing a lot more on television. i think it will be a vehicle to enhance theory. that is something that could be in tv. something motion- based in the years to come. >> and other words, i pick up the iphone and save what is jonathan keller saying about apple? they will use the technology. they could actually go immediately to the live feed? we are o

you know something is topsy-turvy. let's get right to the maps to show you what is happening.his powerful cold front is creeping in, temperatures will drop through by tomorrow morning in some cases 30 to 40 degrees. look at the radar from the florida panhandle to new england, the same front that's been terrorizing the u.s. all weekend. >> just two days until christmas, and the weather is both naughty and nice. watch this. sheets of ice plummeting toward the last-minute shoppers in oklahoma city. overnight, a powerline igniting in michigan. ice-caked branches bringing it down. >> it will be ongoing until the ice melts from the branches. >> reporter: this morning, 40,000 homes are waking up in northern new york and vermont without power. an icy glaze invaded the weekend. and ahead of that icy mess, record-breaking warmth. from tanks to shorts in new york city, to a dramatic rescue on the charles river in massachusetts. crosby, a 5-year-old golden retriever, fell through the ice and was trapped. rescuers swimming out to get the frightened pup, clinging to firefighter's cold suit.

not just buying topsy, tracking twitter feed and twitter conversations to analyze that.o focusing sharply on siri, on ipad, iphones and making those devices better and more user-friendly. tracy: does he get validation for saying hey, i will not start giving cash back to shareholders? >> yes. tracy: there was push for special dividend. >> from carl icahn. tracy: does he seem a little vindicated? >> he might. in defense, as these acquisition play out, looks like small bore acquisition but real live sharply focused and integrated. when you look at 30,000-foot broodsome perspective on acquisitions would you you can see what he is thinking when he knit it all together who he is targeting and what company he is buying. ashley: do we get new products down road? everyone gets excited about that. >> this is interesting, siri app or a device that hooks to your car dashboard, still waiting on that. the device hooks to the dashboard tells you about restaurants from your dashboard and places to go, better mapping systems for your dashboard in your car. we're hearing that. not sure if

apple paying $200 million to buy a twitter analytics company called topsy.ck to the beginning of twitter. that's good news. >> why would anyone want to do that? >> because we are -- listen, guys. if you can't figure out what the product is, it's you. right? all these companies get rich off us. we are the product, my friend. our poewes, our -- it's us. >> all right. >> mika's rolling her eyes as we speak. >> i am. okay. thank you for all that b.s. i see a world bursting with opportunity, with ideas, with ambition. i'm thinking about china, brazil, india. the world's a big place. i want to be a part of it. ishares international etfs. access to developed markets, emerging markets and single countries. find out why nine out of ten large professional investors choose ishares for their etfs. ishares by blackrock. call 1-800-ishares for a prospectus, which includes investment objectives, risks, charges and expenses. read and consider it carefully before investing. risk includes possible loss of principal. if every u.s. home replaced one light bulb with a compact fl

if money got velocity, i would think you would see things begin to turn topsy-turvy.o cnbc.com, and type in cashin on 2014, 12 minutes of him talking about what's happening next year. we had a lot of fun across the street. i've been asked why the markets are so weak this week. i talked to charles biederman, and he had an interesting point. he said everybody is worried about the taper. he pointed out, this was an enormous week for new offerings. put this on the screen. new offerings are ipos as well as secondary. there's $15 billion in new offerings this week. that's ipos and secondaries, including hilton yesterday. this is the biggest week for the new offerings since twitter. what does it mean? a lot of new supply, a lot of new stock, including secondaries, $11 billion in secondaries, were dumped on the market this week. that's a little bit pressure. buybacks so far -- >> i'm -- we're just 2% below the record high. >> exactly. >> bob, we have to leave it there, we're tight on the time. thank you very much. >>> some members of congress think yesterday's ruling by the f

. >>> in start-up news, apple has acquired topsy. the price was not disclosed, but the journal pegs that number at more than $200 million. joe, this is particularly interesting because apple hasn't gotten into the social media stuff at this point. >> i have seen stuff lately about they analyze -- like we saw the walking dead the other day. >> we were just talking about this. >> in addition to reporting the nielsons, like half of the article i didn't really understand everything it was saying, but it talked about twitter trending things. it was the biggest -- >> yeah, hot and popular things people are discussing while they're watching. >> so what is that, you look under the number -- >> yeah. on the left-hand side, when you log on, you can see topics trending and you can pick topics trending worldwide in the united states, in new york city, anywhere you want to look, you can see topics trending within that population. and the thing that -- it doesn't correlate necessarily to nielson ratings, but what it does tell you is which of your