tory birch built her fashion company on a simple premise.ful, classic and a little bohemian. >> i certainly never went to business school. i never went to design school. and i had an idea and it struck a cord. it was something that was missing in the market. it was something that i was personally missing and it was a pretty simple idea. clothes that were beautifully made that didn't cost a fortune. and i think that when you're missing something that's another good way to think about the business you're launching or working on building. >> her style resonated with women almost immediately. even though there were naysayers who discouraged her almost every step of the way. >> think of negativity as noise. and, you know, really believe in yourself. so many times people said, oh, i don't like your logo. why are you launching online? people will never buy online? this is 12 years ago. we launched with one retail store at an ecommerce site and they said that was absolutely the wrong way to do it. if you have conviction and you go with your gut and

. >> over the last 13 years, tori birch turned her fashion company into a billion dollar enterprise.nd today, while she's best known for her very recognizable close clothing, she herself is equally if not more proud of the work she's done to help empower other women entrepreneurs through the tori birch foundation. we sat down with her to talk about her journey building both ventures. tori burch built her fashion company on a simple premise, making clothes that fit her own aesthetics, colorful, classic and a little bohemian. >> i certainly never went to business school. i never went to design school. and i had an idea and it struck a cord. it was something that was missing in the market. it was something that i was personally missing. and it was a pretty simple idea. it was clothes that were beautifully made that didn't cost a fortune. and i think that when you're missing something that's another good way to think about the business you're launching or working on building. >> her style resinated with women almost immediately. even though there were nay sayers who discouraged her almos

designer tori birch tells us how she grew her brand into a billion dollar business. >>> and i head downou can procure a government contract. we have all the information you need to grow fast, go far and work smart, coming up next on "your business." >>> your business is sponsored