fashion brands become quasi lifestyle consultants and retain customers through beauty to torrijos and other topics. or they create a hash tag community where customers show how they wear the brand. some fashion companies even have their own moderators who regularly meet stars to talk to them about this and that fashion becomes a minor matter here. is that over then i think that. traditional luxury brands initially struggled with this type of customer loyalty. avast in the past part of luxury brands like prada. was that they wanted to be very exclusive they've opened up now. look at gucci it's sharing its brand and brand identity and this is led to highest sales and also to a high level of enthusiasm especially among younger target groups. gucci has even had competitions to promote a watch to big advantage of social media is that the brands are independent from advertising networks or t.v. stations and can communicate directly with their customers. treating the customer like a friend is a lot of work for marketing teams friendships need to be maintained and large fashion brands use inf