they went towdown. which means unit recognition is less. instead of taking an ebook, they're taking a printed book. the most popular is campbell biology. it's 20 bucks for a rental. 107 for an e textbook. why would a kid do that? it's a top line issue, but thot a bottom line because we've said that textbooks are going to be a flat business for us. put them over here. whether they're e textbooks and in the future, the business checked services, which grew at 38% last year and is growing at over 30% in 2016. >> typically, a company that's cut in half like this would not be a growth company and would not have profits, so, i look at this, it's almost as if if you were to come public today and make the projections you're having, people would buy the stock, but the stock has become tainted. because people feel like well, why didn't you see certain things coming and even you're making this transformation, one of the problems was you have more demand for one of your businesses than you could handle. how do you explain to someone who did listen to y