. >> tracy gunn is the found ore of the company.hen she was laid off, she started making and selling soap out of her home to help pay the bills. but a trip to new york city changed everything. >> i visited a homeless shelter in the bronx. the director of the homeless shelter as the ladies would leave to go about their day, she would stop them, hug them, say you are amazing. you are beautiful. you're going to get your life back. >> suddenly tracy saw an opportunity. she could do more than just sell op soap. she could help change lives. she got in touch with local shelters and nonprofit ifs they knew of anyone that would want to work for her. one of her first calls were to place of hope. >> if we're going to help people who have been through tremendous trauma in their lives, everybody's got to be involved. that includes business. you can't make it in life without a job. you can't make it in life without skills that allow you to be employable. >> they connected her to jasmine west, a young woman who had a hard life that left her jaded