if you talk to a traeger owner, they will say my traeger change midlife. it's one of the most important things that i've ever had in my home, in my family, and we see that head-to-head. if you look at us head-to-head against traditional grills in the largest brands in the category, head-to-head, we crush them from the consumer experience perspective. it's not even close and we've seen it over and over and over again. liz: can i just make this point, in defense of you guys and what you've put out there, the price of meat has skyrocketed, the price of chicken, bacon. we just got the cpi numbers, and it's pretty stunning to see the jump in percentage when is it comes to inflation. i mean, beef up 7-point 2%, pork up pretty much the same, chicken up 16% so as we finish up here because we've got a lot of breaking news, tell me what you're seeing in the current quarter? we are now, july, august, september, really big grilling season. anything better? jeremy: liz, traeger's 3.5% household penetrated across the u.s.. in markets like utah, we're 17% household penet

by the way, traeger and weber work today. it's time to sell. of course, the grills are one category amongst many, many, where we saw the same emblematic story. [ indiscernible ] caught fire. we ended up with a glut in each one. think about how to work from home craze drove this sales for extra computers and tvs, and furniture. the retailers changed every one of these and double ordered this. the ramifications are extraordinary throughout the economy. companies that were pumping out televisions and game devices saw the cells plummet retailers got stuck with way too many entertainment devices. they needed the space for new merchandise for things like back-to-school clothing. they are bearing the brunt leslie took the charge like target and moved on. the personal computers geared up to meet the greatest demand wave they had ever seen, thanks to the rise of remote work. like the grills, they placed many orders and made many machines. that cause the semi conductor areas to go boom and bust. these companies are trying to cope with the collapse of the

i think that was the quarter i think the grill manufacturers relate to the game tr traeger said our revenues will be down 50% next quarter everyone understands if a brand selling into a depend store, if here over-selling, they pull it back, but when a retailer sells it to a consumer, artses if with a promotion, that's harder that's what i think we need to appreciate the consumer is not buys right now, it might be because they don't need you, they don't want you. >> maybe that's the big concludes, what you said about jimmy choo, if you hold the attractiveness, the analyst community will forgive you in a long run even if the revenues drive up simeon, great to see you. >> thank you. >>> has apple run too far too fast one analyst says, no, it can go nearly 30% higher? >>> the mortgage mayhem continues. we have more on the faoullt ahead. "the exchange" is back in a moment stay with us and buying your starter home. or whatever this is. but the things that last a lifetime like happiness, love and confidence... you can't buy those. but you can invest in them. we believe that your investments should

. >> traeger cook. and go to ollie's, because they have every grill in the world, and you will not believe what they have. it is so right time. i have an ollie's is so great. >> we will go together >> i went to ollie's and i got tarps, and seven of them for the price of one. >> not the old asset program. >> you see, when you go to ollie's, you never know what you will get, and you have to see what is hurting. you like the yankee candles? they can march on them at night and not only grant, but representative cheney there losing overnight. and lowe's, is do it yourself. and the do it yourself person, and they don't have as many professionals, but professionals at home depot, and the margin is at 222 at 66:03, and this would not surprise me if the stock was down, and people would say s i like home depot more, and this was out, so i think that you can only go so far. t this is the market plagued by the two-year today and by what you and i will spend a whole lot of time talking about. >> the meme stocks. >>

we all got a webber or a traeger or the one that's an egg or whatever i don't know clorox reports >> a big report. we'll watch for that you mentioned cars a moment ago. ford has auto sales out for july well oolwill turn to phil lebeau good morning. >> a big number for the month of july for ford compared to a year ago, seams up 36.6%. temper any enthusiasm about that number when you consider july of last year sales were down 31%. that's the choppy market we're in because of the chip crisis as we came out of the pandemic, still 36.6% is a healthy increase relative to a market that has been struggling right now in terms of overall sales. evs is what people will be focused on their ev sales up 168% yes, it's coming off a small base, but clearly there is momentum there, especially when you take a look at their market share. they say that they have hit 10.9% market share we've talked about this, guys, that you'll see ford and gm start to pick up greater market share as they ramp up production f-150 lightning sales, 2,173 in the month of july, a healthy increase there and then you've got th