>> we are going to trail coca-cola. this is a big name, a dow name. it might arguably be the most recognized brand in the world. it is not looking good. this is coca-cola versus the s&p. you have real meaningful underperform form mans, almost half as much as the market. that's one issue. then, we have how this instrument is doing compared to other subsets of the marquette. the blue line is coke. it has basically made no progress. if you were to look at coke relative to all beverages like dr. pepper, pepsi, it is underperforming. all beverages are underperforming the sector and staples is underperforming the market. not a good setup. coke made an all-time high of $40.87. we have gotten back there. it looks to me like we have stalled. we literally touch the high. here is the daily chart. we tried once and backed away, 45. we tried a second time and backed away. right at this critical juncture and then we backed away with a gap, with another gap, distribution. to me, this looks like a fairly major topping out formation. i think we break this trend. i'm a