i am director of arts and culture marketing for san francisco travel association appear in my role is to insure that visitors outside of said and cisco are aware of the rich, cultural offerings of the city and use those as a way to entice them to book their travel through san francisco. national research by the office of travel and tourism as well as americans for the irs tells us that the cultural travelers stay is longer and spends twice as much money as the non-cultural traveler. the travel industry is incredibly competitive and improving upon our access injures it remains competitive for the billions of dollars spent each year on travel. this year, after a 17-year run as readers to his favorite city, san francisco is now number two to san francisco -- as readers choice favorite city. we have now fallen to number two behind charleston, south carolina. carolina. it is imperative that we