. >> travis cal nick,uberwouldn't be uberwithout him. they built a company on, in the backyard of apple and google. operating through the smart phone. he was selling i a commodity, of course, any companies can do, like lyft. have. >> and launching it, it wasn't legal, he did it anyway. cutting corners again and again. a system, to avoid regulators. he did it without a professional pr company. the other aspect of it is, the driver community has been a bit uncomfortable, full time drivers, with the way the fares on ubeb has fallen over time. there is so much more competition, it is hard to make a full-time living on uber, they haven't handled that well. my colleagues published, fighting in the back seat of an uberwith a driver, that does not react positiveively on. >> he has taken on entreached companies, for the sake of airport. i keep reading the stories, again, it has more to do with character, and personality and style. and making your workers feel like you are not using them. all the i am just, i getaneerie feeling. >> i think a lot o