and by the way, they are not the edible kind. ♪ >> in 2001, cousins ryan and travis croxton take possessionrange inheritance -- 200 acres of oyster beds in and around the chesapeake bay in virginia. after their grandfather's oyster-harvesting operation dried up in the late 1980s, he warned his family not to get entangled in a dying business. but his grandsons ryan and travis, they weren't really listening. what'd you go to school for? >> english. >> women. [ laughter ] >> well done. >> not really. >> so, i have a master's in english, he has a master's in finance. us have, you know, marine backgrounds. i mean, we got into oysters as a way to kind of remember our grandfather, to kind of reconnect with our heritage. i don't think we got into it, necessarily, with this great business plan. it really was more of a passion project. >> at the time, both ryan and travis have steady, well-paying jobs at a bank in richmond. as they begin to talk about the possibility of dipping a toe back in the family oyster biz, their dads ask them to reconsider. did your father tell you, "i want you to stay in ban