in an exclusive conversation in cannes, i sit down with three of the trendsetters how changing the worlding business. ben horowitz, entrepreneur and venture capitalist. steve stoute, brand development specialist and author and founder of translation. and kanye west, music icon and innovator. ♪

. >> the incident is for the nfl to take the leadership role and be the trendsetter here. >> in your introa monica, it oh, introa, monica, it only happen because of video. >> he just negotiated an extra half billion dollars for the nfl for their television contracts in the coming years and that's what owners are concerned about. >> you're a form are player, do you think there's any sight in end on the issue. >> if you looking at athletes i think you're right, whatever the athletic, it's an institution grounded in violence. to think they are not going to solve their problems in life. >> they have so much money, they will try to turn it around, the nfl is pointing out the incidents of violence is lower than in society as a whole. >> we'll have to leave it there. >> inside stories of the week coming up next. on my journey across america, i've learned that when you ask someone in texas if they want "big" savings on car insurance, it's a bit like asking if they want a big hat... ...'scuse me... ...or a big steak... ...or big hair... i think we have our answer. geico. fifteen minutes could

how did other fashion producers react to the early success of the trendsetters in designer jeans?et of a jean. to keep up the momentum, money was poured into advertising. department stores placed jeans in high-traffic areas. at its heyday, the designer jean industry was spending 10% of sales on advertising and promotion. it was really the first time that television had been used so powerfully and so much money spent on television in any kind of fashion category i know. from that viewpoint, it had to have a big impact on people's consciousness. were you spending more on advertising than other companies in your field? at that time, i did. we spent 50% on advertising then. we created that demand. by putting millions of dollars into advertising very early on in the designer jean phenomenon, many entrepreneurial producers were taking a very great risk with their finances. they didn't know if the consumer would like it as much as they eventually did like it. if it hadn't been a success, that advertising money would have bankrupted many companies. in 1965, jeans were bought on the order

in an exclusive conversation in cannes, i sit down with three of the trendsetters how changing the worldg business. ben horowitz, entrepreneur and venture capitalist. steve stoute, brand development specialist and author and founder of translation. and kanye west, music icon and innovator. ♪

in an exclusive conversation in annes, i sit down with three of the trendsetters how changing the worldss. ben horowitz, entrepreneur and venture capitalist. steve stoute, brand development specialist and author and founder of translation. and kanye west, music icon and innovator.

>> yeah, i consider neil cavuto to be a trendsetter, and what i just saw, he set the new trend.ot so much. only neil. i fully expect millennials to follow lock step neil's precedent. that's a cool picture. >> is it cool to be a nerd again? >> nerds spend a lot of money going to movies and buying tablets and computers and games, the nerds are the ones that are driving the economy. whether we think they're lame or not, good for them. keep going, keep spending. >> by the way, i'll be the one to say it, there's nothing cool about the show. can i say that? no offense, except for neil. >> i don't think they're nerds. they're strange to me. >> they're weird, yeah! come on! >> understanding the nerd. they love this stuff. they love this stuff, you guys, come on! they're not doing drugs. >> that's our standard? how do you know that, by the way. >> because they're not nerds. how can you call these people nerds? i would call them not living of this planet. it's their hobby. >> prove to me that guy is not on drugs. not on drugs. you got to be kidding me! >> they're not on drugs. >> the kids

>> i don't know if i would be a trendsetter.ossible because everything is shooting everywhere else. >> and it might be shotter to vancouver. >> and it is. and i think the trend is only because the tax incentives in other states. >> ah-hah. bottom line. amazing how it drives you. >> it worked out well for us so far. and the kids being with the family. my wife runs a gym which she wanted to do for a while. >> is that what it takes to keep your marriage together in hollywood? >> it seems like every day. we are reading more and more. and everyone loves a good wedding day in hollywood. but next thing you hear, you are hearing they are splitting up. there is a lot going on. >> it is so much travel in la and in the business, you are always gone. but in minnesota, the street we moved on to, there was so much more drama. and i found in suburbs of minneapolis we were not that far from the truth. >> plus you are home all day. >> and do you get privacy? >> it is old news now. when i first move there there was articles in the paper and we ca

charlie is back with news on herbalife, always the trendsetter, charlie? i have huge breaking news. i literally retweeted what i said last month about herbalife. and you will get more of this on november 3rd when they release the quarterly earnings. >> which was? >> they are not going to get shut down by the federal trade commission that the herbalife investigation that was maybe started by short sell of bill ackman, the pyramid scheme is not going to lead to the shutdown. they will miss earnings a little bit. when the market hears that, again, they understand the worst-case scenario, probably, what the company is telling investors and i hope they're not lying when they say this, the worst-case scenario is not going to materialize. you never know, i can't get in the ftc's head. >> the power of twitter. >> i'm telling you what the company is telling investors. i don't like the stock, i don't know how you make money off of protein shakes. the notion of distributors whether they can sell, whether they are end users, problematic. you think they're a pyramid sc

liz: david, you know the name, danica patrick, highest endorsement and trendsetter ratings of any nascar success of her godaddy come mesh as. he is using the star power for a very different cause. she will tell us why it is all about pink next. >>> vincent and nancy, they are robots that can speak 19 languages and they can dance. they could bring their talents to a library near you to share their intelligence. details when we take you off the desk. stay tuned. >> hi, everybody, i'm will gerri willis. coming up at top of the hour, my show with ebola and how we look for a cure. those are many so big consumer stories coming up on "the willis report" in just a few minutes. ♪ t and then one day you tap the bumper of a station wagon. no big deal... until your insurance company jacks up your rates. you freak out. what good is having insurance if you get punished for using it? hey insurance companies, news flash. nobody's perfect. for drivers with accident forgiveness, liberty mutual won't raise your rates due to your first accident. see car insurance in a whole new light. liberty mutual insuran

. >> toddlers estrin centers -- toddlers as trendsetters.cards for and viacom. >> the channel five u.k. acquisition had a big price tag. what next? making sure we generate value from the acquisition. the mood his high in u.k., i'm based in london, where 10% of viacom's global workforce is based. we are looking at what can we do with that acquisition. a couple things have been announced. e channel, the first outside of the u.s., extremely exciting for viacom. also on the kids programming side. one of our shows just launched this saturday in the u.k. we are looking at driving maximum results through that acquisition that we are happy about rather than what is the next thing. >> if i ask you what the next thing is in terms of programming, let it be fair to say it is comedy and kids? >> we work across general entertainment, kids, and comedy. we have long been renowned for platinum content for kids and family. we've become increasingly famous for what we do on the comedy side. we represent comedy central internationally, that includes hits like "

you take a look at what they do with trendsetters. individual come all and whatever you buy an's up they star you and preorder it. they are quenching a lot of data. 500 computer programmers. we will see how their appetite is today. they got their start making flip-flops. earlier, i said i was going to get you flip-flops. simple going to get a gift certificate. for mark barton, nothing will suffice other than birkenstocks. you can wear them german style with socks. >> german birkenstocks. >> with socks. >> i am there. i will take them. >> i like that. >> we are all very happy with our gifts, hans. >> pumps. >> like trainers. >> u.s. lingo. >> during our conversation. edwardsnews. latestup, sainsbury's strategy. we will talk to alan higgins about sainsbury's. stay with us. ♪ >> you are very welcome back to "countdown." a german privacy regulator has ordered google to limit how it combines your date is a. -- combines user data. ordered to he was modify its privacy policies. users can determine how the data is used. toy will spin off payp

the older generation, especially in japan, the bad weather and the trendsetter for most of asia is then who is inspiring so much of the western that thenot something younger generation seems to be aspiring to. maybe is because they do not have the money that their parents used to have acted near young age to spend on western luxury goods. maybe it's because they are not as interested by the western brands as the older generation. this is a shift that is happening that is quite strong in japan and the younger generations. burberry rightct now. if they keep targeting the younger generation, they may be targeting people who cannot afford or interested. that's a long-term shift that in these brands will have to address. >> a great insight. fabrice, the lunch rebrand. africa has been facing a shrinking economy and a credit rating downgrade. how the finance minister plans to take on the challenges with his first budget presentation. that is the next. ♪ >> welcome back. i am mark barton. the 10 year guild. this see yield going back a year. --steadily declined last yesterday. 10 year bonds hav

they are trendsetters.ver that person is buying, they know to preorder a lot of it because others will follow suit. interesting way to mine all the data. the question is, the stock is up 14%, can they turn that into profit? they had one quarter of profits but that is always a challenge with these online companies. >> it is. i don't know what you are saying about my fashion sense but we will talk about that off-line. stock will bid this morning. there are curre -- concerns. what is have to look at happening in the u.k. to put those concerns in reality. >> the biggest concern that raised flags to me is that in germany where most of their , they are in 15 countries but two thirds of their revenue comes from austria, switzerland and germany. in germany, 50% of packages are sent back. when you look at industry averages, you are in the 30% range. that adds a lot of cost. they need to bring that number down. customers need to have more satisfaction when they get the products. there maybe need to be higher barriers

digital trendsetter jeremy kaplan with this one.ecial about this exit there's a bunch of where rebel technology built into with. >> the current suits responders, a fireman and police where are these allocated -- just a protective garments and that is it. technology has been caring for. we have this terrible technology and we banter about how great that is. stuart: i wear one of these suits, rushed into a burning building, what will they tell me? >> it is a vision of what might be. what they are hoping is terrible tech could provide easy information for first responders. where is my colleague? where is the out? where is the danger? how much oxygen is in my tank? this is not easily conveyed at present and where rebel attack could provide a straightforward information. stuart: is this an advertisement for google and their wearable technology or what? >> an answer to a question you deposing is why what i want this stuff? lot of where rebel tech is in the in between stage. people i convinced this will be a huge market but why do i want i

it would be nice the see california be the trendsetter it was in the '60s and '70s in terms of progressiveicies. i don't think we're there yet, but initiatives like prop 47 are steps in the right direction. >> maybe we should explain exactly what proposition 47 will do for the audience. so proposition 47 will be on the california voter -- it's the california voter initiative. and it reduce cans six low-level felonies to misdemeanors. it will transfer $250 million a year out of the adult prison system into schools, into rehabilitation services, into victim services. so if this proposition passes, the people, the voter will shift many resources and lower the amount of time that people can spend in prison for substance abuse, for petty theft or theft, for receiving stolen properties. there's six low-level offenses that will change. and it will also make people who have went to prison for those crimes eligible for an an expungement. and i'm really excited about it because after being released from prison 20 years, after rehabilitating myself and hundreds and hundreds of others, jeanne, i'll wi

a trendsetter for old bridges back up southbound on the plaza where encountered traffic on a 580 westear the richmond parkway and then the axing cleared for edison 68242 in the southbound direction slow traffic out of pittsburgh this morning that for the westbound ride the spate shoreline with west 24 cell 682 san ramon valley pretty good ride. west 588 typically heavy but no surprises little lighter than usual for south 680 commute of chloride look at this the new slow pattern again to 38 dunned to 37 already a 44 minutes. south bay freeways starting get heavier on 17 northbound to 80 guadalupe parkway and won a one and the north bay ride and full-scale now assault on one 1,000,000,005 slow-growing from highway 12 through 7 and drive * about 30 to 36 minutes from the bottle down to the golden gate bridge. >> : the bay area commuters have a bigger incentive to sit public transit police car pool. now bay area companies with 50 or more employees required offer their workers commuter benefits to get them out of their cars will benefit to be at the very end of things could be $75 a month

cried one a one o'bannon change still slow >> : right now white trendsetter rose on panama.e golden gate bridge but we will notice an increasing cloud cover. this is associated with the talent tilling we system and the pacific northwest i on another system now and pacific a could bring significant widespread rain to the bay area late friday evening and early saturday. look at your headlines rain certainly on the horizon you could see a to an inch of the higher elevations in the north by the details and 15 nice >> : all the store for days now hundreds of homes in san jose still under boat water alert: bacteria found in the water there or can get the contention now but said several more days neighborhood northeast san jose foothills. the team wrote three people reported feeling sick >> : like live in san jose with more and the contamination >> : san jose water co. behind me there were and flesh out their pipes and a we got the bad news for the past hour earlier this week wont water company officials hope fleabites morrow kill people the restored drinking water will not pass fo