. >> trevor traina, ceo and founder of ifonly. thank you for joining us.matlin is using technology in her fight to bring subtitles to online programming. we will tell you more about why she is going to crowd sourcing to help 35 million americans who are deaf or hard of hearing. ♪ >> welcome back to bloomberg west. marlee matlin may be deaf, but she can sure make a lot of noise. after a five-year battle, she has won the fight to bring subtitles online. starting this week, services like netflix have to offer closed captioning or face the same fines as traditional broadcasters. marlee matlin is partnering with a company to have a more accurate closed-captioned. cory johnson spoke to her. >> my efforts for caption which has been a long -- a lifelong pursuit have resulted -- as a little girl, i remember watching television without any assistance with captions. there was nothing there. i had to make up stories on my own. fast-forward to 1989 or early 1990's, i mean -- well, go back to when i was a little girl. i wrote to the president saying we needed captions.