politico's anna palmer and trini partee figured that women, the top 20 women donors gave six times lessn the top men donors. and they asked around, they did dozens of interviews to both big-women givers like heather podesta and to campaigns that have successfully fund-raised for women, and they found that women want a closer relationship with the candidate, want to know where their money is going. it's fine to fund-raise to women on an issue like abortion or other women's rights, but they also want to hear about the economy and health care. and women want to go to regular politico events, too, not women's teas or women's events. so those are some of the ways that a smart campaign can do better. >> they want to know more and they actually want to know how their money is being used. >> are you picking up their paper? women, colon, smarter than men. >> they don't give less. they just want to know more. what is that? i don't understand. >> they don't write checks without asking questions. >> oh, blindly. i see. thank you, mike. >> mike, thanks so much. >> thanks, willie. >> we'll see you. >