taylor: trinity ventures principal allison baum, thank you for joining me.ad, why jp morgan is expanding into a machine learning hedge fund, furthering its tech arms race with morgan stanley. this is bloomberg. ♪ taylor: jp morgan is pushing its use of artificial intelligence beyond investment banking. the asset management arm is planning a strategy to invest in machine learning hedge fund. this is according to persons familiar with the matter. it will operate within jp morgan's $15 billion fund of hedge fund business. we are joined by bloomberg's hema parmar. what is the purpose? walk me through this. hema: machine learning is what they are focusing on. jp morgan calling it a fund of hedge funds. it will invest in hedge funds, specifically machine learning funds. unclear how sophisticated a machine learning they are seeking, but they can be more emerging to more established. it is really the next push for jp morgan alongside morgan stanley which have been investing a lot in these kinds of technologies using a.i., machine learning. they have been hiring up q