what that means is tools that support tripen mraiing, trip payment, navigation all through one interface and weave your elements of your trip together and show you different options. these can be tools on your phone, on your smart phone or on the street through a kiosk and there are photos there from chicago and from brooklyn where they're piloting kiosks that support transportation and other services. another type of strategy, noninfrastructure strategy that we're looking to gain interest in is rewards and incentives. such as bart perks but expanding that idea to other types of trip making and types of trip purposes, other travelers. we did hear one of the participants in our group was enthusiastic about a program in his workplace where he gets amazon reward for taking transit and there was interest in rewards. people getting rewards for local businesses, for instance, for taking transit. and lastly, and this really applies to any of the type of strategis that we're talking about in this effort, partnerships between community organizations and the entitis that would implement these stra