trista chavez says most reaction she's received has been positive, she wasn't prepared for the negativeings she's heard. >> i am apalled with what they're saying comparing us to the porn industry or urinating in public. >> that is not the reaction we got when speaking to bombs -- moms to be. >> what is your reaction to this photo? >> i think it's beautiful. yeah. >> breast feeding should not be an issue. it's a natural thing. >> and that is amy robach reporting. trista chavez called to make it clear her group supports the military and emphasize that this is intended to show strong women support breast feeding. >> and there is this photo on the fisbook page and it has sparked a debate. and this from lisa g. i don't understand why it's a big deal, they're not only soldiers their moms, too. you're invited to join the conversation as well. facebook.com. >> and moving on if you're thinking about getting an e reader book there are a lot of choices out there. michael finney sorts through them to find out which is really the best. >> amazon's kindel is the best selling brand but two others brea

trista chavez had photos taken of real moms breast-feeding their baby.wo women may be at the center of another breast-feeding controversy. now because of what they are doing. but because of what they are wearing. >> they were just in their uniforms. we thought it was a good opportunity. >> reporter: in the photo, christine luna, and terran echegoyen-mccabe, were breast-feeding on the air force base where they live and work. this is part of a campaign to support breast-feeding, started by organization mom2mom. >> you have the right to feed your baby wherever you want to feed them. >> reporter: but it's their careers now at issue. the air national guard says the photos violate military rules. >> there's no issue of breast-feeding or moms in the military breast-feeding at all. more the issue was military members wearing their uniform supporting organizations, which we're not allowed to do. >> we never used them to get a group or promotion. >> reporter: but the photo is everywhere, making headlines and lighting up the airwaves. >> there's been major backlash