harris, my colleague and was the person who came up with the concept of brain hacking tristan is the designer at google for many years. and he's really the world's expert but there are literally dozens of people. tim woo, a professor at colombia is a great person. >> we had tim on >> i think candidly, you know, he should be sitting down with people like representative adam shift and senator mark warner and senator richard bloomenthal and john kennedy, people that understand the issues and want to try to -- >> you want to mix in some republicans too. >> well, yeah. john kennedy is a republican from louisiana he was extraordinary in the senate hearings. and this is not a -- this

the founder of common sense media and tristan harris is a former design at google and co-founder for the center for humane technology spearheading the truth about tech campaign. good morning to both of you. >> good morning. >> great to be here. >> jim, you worked on this with other kinds of media. what's the central goal here? >> the central goal is to do a multi-year campaign that educates parents, kids and everybody about the addictive quality of cell phones and other devices and also to come up with solutions, that includes going with tristan to the industry and saying let's make design changes. >> is the key at the center of this basically the psychological feed that dope mean gives you? is it really hard wired into the brain? >> we talk about addiction, this is happening by accident. what are the kids doing these days? what we miss and as i know about the truth behind the screen, the truth about what's happening on the other side of the screen is that this is happening by design. there's a whole bunch of techniques that are deliberately used to keep the auto play watching on you

i feel the doctor is paying attention, and tristan's view is take a listen to what tristan that thisase and no one is there. if you look at facebook statements in the last few months and their actions, even if you look at video -- they are de-prioritizing video in streams after massively prioritizing it in a period of time. maybe they're not going in the right direction, but i think the conversation happening now and effort happening now is a substantial. emily: what was look at to the story? nick: this indictment has crazy details, like they spent will millions of dollars a month, these are the people involved and this is exactly what they did. this is stuff we did not know. it is going to give us a lot more texture and understanding of what russia did and how they did it, and what it will do is that it would ideally help us stop it the next time around, and the fact that there is indictment makes it pretty hard for, 25% of the country say this is bs. now let us accept that this happened and try to prevent it the next time around. emily: roger mcnamee is pushing this i that facebook

end of the day, we're all hooked into the system. >> they're on twitter it seems more than ever tristannder, we are in a culture where junk good and soda are huge products, fast food goes out there without labels, beer ads are in the super bowl where huge guys are crashing into each other, giving each other concussions. what makes you think that we're going to change and rebel against the nanny state on this one? >> i think actually for this one, the reason it is going to work is because all of us feel it on the inside, we feel it inside ourselves and we feel it with our own children. so now we're pointing the most powerful super computers in the world at our brains to suck attention out of it, so it is not enough that you use the product, i have to point the powerful super computer to adictator me to it then that stock price has to go up i have to point it at your kids. that's not a world that any human being wants to live in, which is why this isn't a partisan issue, it is a human issue. we're all on the same team i think the reason it will change is because we all care about it >> i

. >> tristan, we reached out to a bunch of tech companies and apple told us, we think deeply about how our products are used and the impact they have on users and the people around them. what can technologically be done to break the addiction, to help with this? >> well, first thing is that we can see that companies like apple and samsung are our friend. they can do a lot more because they make the device. they don't actually have to maximize how much time. >> what can they do? >> give things like giving parents better parental controls and make default settings. ways to disconnect without missing something important. the one thing to do at home, set your phone to gray scale. that really helps. if you set your phone to gray scale, which i think you can put up on the screen, you go to general -- go to settings, general, accessibility, display accommodations and then you say set the colors to gray scale, what this does is when you look at your phone, it's all gray. so when you look at your phone normally and get the colorful icons and the red dots it activates your brain. i better do som

tristan bell? okay. i don't have any other speaker cards. is there anyone else that would like to address the commission? >> good afternoon. you have heard from some of-colleagu of-colleagues. 5 want to make a couple of points. we're divided in this. you have the responsibility to maintain our funds, grow our funds. you know that we as retirees depend on our pension. for a number of retirees, this is the only source of income. and when we get the cost of living increases and supplemental colas, it's directly related to the returns on this fund and we expect that would go on for some time. we would like to see that. otherwise we're looking at what we live on that for a lot of us is not very much and that would sustain us for the next 20 or 30 years, we hope. it's your responsibility to do the right thing. we recognize climate change and the problems, but support your right as if ied -- fiduciaries. >> this is your last opportunity to address the commission. i will give a moment in case someone is next door and working their way over. please i

and come up with that includes going with tristan to the industry and saying case >> is the key the psychening on the other side of the screen is this is happening by des bunch of techniques that are deliberately used to keep the auto play watching on youtube or keeping you to keep kp kids hooked to feel like they have to keep the streak going. >> you were google, tristan. when did you realize there was responsibility of shaping people's attention.not, you're going to bump their elbow and there going havext people t wouldn't have done if you hadn't made it that way. how do we ethically and give parents better parental my kids are 10. are 10. the iphone is ten years what are the studies showing us as the effects? >> basically more than 50% of kids admit that they're addicted. that's a pretty amazing thing. as you can imagine, over 60% say their kids are gts have to look mirror at their own behavior. all of us need help. we really need to take this on. th this is changing interpersonal relationships. i thit's time to have important national conversation that starts with families, schools, a

but one question i wanted to ask tristan, facebook has come out and said publicly mark zuckerberg saids the issues of the kinds of information people are getting on facebook and focus more on meaningful interactions. that so far seems to be the biggest public response from facebook on this, which is more addressing the fake news situation, not addressing this issue of addiction as much. are you engaging with them behind the scenes? what kind of response have you gotten from facebook so far? >> these are -- in almost all cases these are good people guided by a very bad business model. the business model of capturing attention means all of these good people have to go to work today and want the make the world a better place, youtube offer snapchat or facebook, it's the same thing, how do i keep you and get you to come back tomorrow? if you stop using facebook for a week, just try, it's hard. you'll notice they'll send you these comeback e-mails, like a digital druglord, let me tell you more things your friends are saying. not trying to say that to make them evil but things like that, it'

harris, my colleague and was the person who came up with the concept of brain hacking tristan is theigner at google for many years. and he's really the world's expert but there are literally dozens of people. tim woo, a professor at colombia is a great person. >> we had tim on >> i think candidly, you know, he should be sitting down with people like representative adam shift and senator mark warner and senator richard bloomenthal and john kennedy, people that understand the issues and want to try to -- >> you want to mix in some republicans too. >> well, yeah. john kennedy is a republican from louisiana he was extraordinary in the senate hearings. and this is not a -- this shouldn't be a partisan issue. this literally, i mean, even if you love the outcome of the last election, there is no way to predict who is going to be involved in this one one of the things that facebook -- remember, kline was the biggest advertiser in asia there is no facebook in china, right? so what are they doing using facebook as a tool of foreign policy well, if they're using it in arab yashgs what is to sto

i think the work that tristan harris has done and talk about time well spent and talking about how lotstechnology companies -- really their entire business is predicated on manipulating the mind and is true for sure. i even commend mark zuckerberg on his recent statements about how their goal with the changes they're making to facebook is to help people spend their time better. yeah. >> let me read you some of these things. it is actually extraordinary. a 2015 study by common sense media basically says that more than half of teenagers spent upwards of four hours a day looking at screens. and for some for about a quarter of that the figure is more than eight hours. an early investor in facebook says smart phones are incredibly valuable. but the apps delivered on them are the technological equivalent of a sugar hit. >> yeah. i think it's incredibly concerning. i think roger touches on something that is a valuable analogy. it's as if society has just discovered sugar or some other substance that reaches deep into our psychology and our biology even and exploits instincts that are part of o

light up a cigarette factory and you like the next one with the first eventually you notice that tristan is very pale and he's already emptied an entire cartridge. and then everyone's happy and when we finally decide to work with each other either going to . get a good lead actor is not enough to make a good film the chemistry within the ensemble has to be right. in transit and part of their couple the morning bell also has to have a night for how well. the actors work together. kind my labrat and no painter would start out with the wrong colors or many directors aren't at all good at working with actors being very good at constructing a world for the actors to act in but if they have the wrong actors you might as well toss the whole thing in the trash out. of the thing not only comic was fun so god and sandra hill are also convincing as the couple in the film in the isles simona bear had already discovered sunder her love for the screen in two thousand and six their canst for goodbye lenin which proved to be done breakthrough. and with quentin tarantino's inglourious basterds she forged

the world the world food program we consider ourselves an opportunity to bridge relations sultan tristan you say that because i think your agency is far more fortunate than some of the other agencies do you think perhaps they have a secret of. your success has has been your own personality or putting an american in charge i mean seriously it's a serious matter for many in the u.n. how crucial it is to have somebody who has an ear of the president or at least any or if he's got it well you've got to have the year of the leadership but you also have the right message in bringing bringing together different factions within the government around hungry starving children who could be against that well but there are lots of starving children in the palestine and yet that budget is being how well you know we're looking forward to working through those issues as well but in the world today you can take any country of islam into say to the united states to come to the of us you know very well the democrats or republicans have been five hundred on everything and so we brought the leaders of the de

i know win spoke to tristane harris who's leading the movement, a former google employee and asked him silicon valley is talking about this now. >> people are realizing that technology is a political actor. it's one of the largest and perhaps the largest cultural force in the world. because 1.5 billion people use youtube. that's about the number of followers of islam. these products are completely unaccountable to human interests. people in the tech industry know all of this is happening now. so it's now just a matter about getting honest of how we fix it. >> what do you tell parents who don't exactly know how much screen time their child should have, who worry their kids are addicted. what do you tell parents who are asking that? >> i think some simple things like right now if you're listening to this, if you're a parent, turn off all notifications on your phones or your kids' phones except when a human being wants your attention. that's one change you could make. and another one is another one is turning your phone to gray scale. make your phone gray, it takes out all those like slot

i also want to say good morning to tristan. a couple of drone flying here.e have selected five cities as the flying high programme that are going to develop those plans and visions for the future and also come up with practical use cases they will take forwards, so there could be rescuing people from water, it could be looking at flooding, they could be emergency response or organ delivery tra nsfer emergency response or organ delivery transfer for emergency response or organ delivery transferfor emergency emergency response or organ delivery transfer for emergency situations. that is what we will find out next. sometimes it is the mundane and other times the more exciting, the more exotic as it work? it is really important cities and citizens within the cities, the universities and businesses get together and think about where they want drones to go, what they want them to do and also what they want them to do and also what they want them to do and also what they don't want them to do as well. that has not happened anywhere in the world yet. this is a uk fi