. >> tristan harris was a google product manager and is one of the only silicon valley insiders to publicly question the engineering behind our smartphones, apps and social media platforms. he says they're built to be addictive, and warns of long term consequences for us and our families. >> never before in history have a handful of people at a handful of technology companies shaped how a billion people think and feel every day with the choices they make about these screens. >> the most beautiful thing. i love innovation, i love competing. i hate my competitors. >> you hate your competitors? >> of course, i do. i want to beat them up. >> you want to make dannon yogurt and yoplait suffer? >> back to-- france. ( laughter ) >> he is the billionaire creator of chobani yogurt, and a reminder that foreigners don't always take jobs from americans, sometimes they create them-- a lot of them. >> hey brother, how are you doing? >> it's the first week of the major league baseball season. and the sport's best story is unfolding an ocean away. the most prolific hitter in japanese baseball is a 22-year-

caroline: that was tristan harris and roger mcnamee.oming up, an exclusive conversation with one of the well-known genetic startups. the 23andme c.e.o. on the company's big win from the fda. that is next. all episodes of "bloomberg technology" are live streaming on twitter at 5:00 in new york and 2:00 in san francisco. this is bloomberg. ♪ caroline: the d.n.a. testing company 23andme has cleared a major hurdle with u.s. regulators. the fda has given the company the green light to sell genetic testing kits directly to consumers. it is the first and only company in the u.s. to be cleared to provide such reports without prescription. it is a turnaround for the fda which previously imposed a moratorium on these types of home testing kits, while the u.k. and canada embraced it. we spoke with the 23andme c.e.o. anne wojcicki in an exclusive interview and started by asking about requirements the company had to meet. >> the fda want us to prove two points. one, to make sure the data is accurate. if i tell you a certain result, we know the quali

again, we just got off with tristan harris.nsumer data by and google has produced some really unfortunate outcomes. i think our refusal to accept those as lessons to learn from great harm tog our society. when you harm a society, you are harming the economy. caroline: how do you put your money to work? how do you put your voice to work at the moment to be able to see a better outcome? roger: those are two different questions. on money, right now i'm about 70% in t bills because i'm terrified. not to say the market can't go up, but my risk market -- tolerances lower than it was. at the market, each action taken by the government is harmful and the responses have been more or .ess lame i still own apple. i still own facebook. i own stocks, but not very many. i am highly concentrated and mostly in t-bills. in terms of influence, and trying to help companies. i've been working with facebook say, hang gone, there's a way to do this better. to their credit, there are people in facebook trying to do -- trying to do that. it has been w

>> not that many. >> tristan harris is with us. good morning, tristan. a slot machine in our pocket. >> what does that mean? >> it operates on a scheduled reward. sometimes you check your phone and you're playing a slot machine. you get a message from someone you love, sometimes it feels really good. sometimes you check your phone and nothing's there. the fact that sometimes you get something and sometimes you don't is what makes it just like a slot machine. >> why is that necessarily bad and what are companies doing wrong? >> it's not necessarily bad. you just have to feel is that what you want your phone to feel like. do you want your phone to feel like a slot machine. the main belief we have is that technology is neutral and it's up to us what we post on facebook, how we use snapchat or what we use our phone for. what that misses is there's this attention economy where every company needs to maximize how much attention it gets from you and there's a whole playbook. >> you provided some specific examples last night about how a company might do this att

we dug into the long-term consequences with tristan harris, now founder of the nonprofit movement timel spent. >> all of these companies are locked into the attention economy. no matter what you're making, you're competing for attention. what i love to create is the conversation about the cost of advertising and attention economy and whether it's created the kind of world we want to live in, both in democracy with the rise of faking news and in terms of how it affects children with these increasingly persuasive techniques and apps like snapchat. caroline: who are you targeting at the moment with your nonprofit movement and the people listening? >> we went on 60 minutes and there was a great piece with anderson cooper. people in the industry do agree. it is hard to accept what is at stake in get off the train. if you are a product manager, your goal is to maximizing engagement. you leave the company two years later and say, i increased this metric. all this increasing usage does not necessarily add up to what we want world to look like. it is increasingly persuasive and sucks us in. it

. >> tristan harris was a google product manager and is one of the only silicon valley insiders to publiclyn the engineering behind our smartphones, apps and social media platforms. he says they're built to be addictive, and warns of long term consequences for us and our families. >> never before in history have a handful of people at a handful of technology companies shaped how a billion people think and feel every day with the choices they make about these screens. >> the most beautiful thing. i love innovation, i love competing. i hate my compet

. >> tristan harris was a google product manager and is one of the only silicon valley insiders to publiclyuestion the engineering behind our smartphones, apps and social media platforms. he says they're built to be addictive, and warns of long term consequences for us and our families. >> never before in history have a handful of people at a handful of technology companies shaped how a billion people think and feel every day with the choices they make about these screens. >> the most beautiful thing. i love innovation, i love competing. i hate my competitors.

i just did a long podcast with tristan harris who worked for google and other companies.very one of these companies does these tricks. facebook, google, get you to buy more. amazon. it's not surprising that since every driver on uber is pretty much interfacing with the company through an app that they're not going to use similar techniques to get them to work more, to get them to move to places that uber wants them to and feel like they're in a game and trying to earn money. of course they're going to do things that advantage uber. google has 1,000 engineers to make sure you click a red button and then try to say you have control of it. it's the gambling addiction idea. this loopic loop. it's so common to every company. >> facebook, google, our entire digital experience is based on psychological tricks whether you're a consumer or contractor. is the real story here perhaps the uber pylon whether pittsburgh's mayor or these different reports coming out about various things, various entities that uber is or is supposedly taking advantage of. if you are the investors in this

sunday on " 0 minutes" anderson cooper speaks with former silicon valley tristan harris.chniques to keep our eyes glued to our phones for as long as possible. here's a preview of that report. >> this thing is a slot machine. >> how is that a slot machine? >> well, every time i check my phone, i'm playing my slot machine to see what did i get. this is one way to hi jac people's minds, to create a habit, form a habit. what you do is you make it so when someone pulls a lever, sometimes they get an exciting reward. it turns out this design technique may be embedded in all of these products. >> the reward harris is talking about is in part what makes smartphones so appealing, the chance to get likes on facebook and instagram, cute emojis and new followers on twitter. >> there's a whole playbook to get you use it for as long as possible. >> what are the techniques? >> snapchat is the most popular messaging service for teenagers and they invented this feature called streaks which shows the number of days in a row you sent a message back and forth to someone. you can say, what's