and that's what's that's what's that's what's so scary you know i think tristan harris who is in the film you know recently has said something that i think is really helpful which is it's just a magine that you picked up there for your phone and there were 2 options there was a feed of information. that shows you things it basically validated your worldview it is c. showed you that you were right there firm do the things that that you believed and then there was another feed that actually challenge to put information in front of you that shall and the views that you helped so if you believe the earth the earth is round in this feed it would actually show you data but that it illustrates how the world might be flat people don't want to read that 2nd feed that 2nd feed is not that engaging people don't want to be told that they're wrong they want to be validated and so. i think it's gone one step further then just you know convincing you that your life is is could be better if you buy a product it's almost a further it's convincing you that you're right and the other is wrong and not o