chelsea henry is with us, christian wilson will and tristen, take it away. is that a responsible choice, a legitimate choice? >> i can't say that it's responsible. i think that the participation is uniquely tied to our life, and mock, that's how it works, but it's important to take note that when such a large swath of people choose not to participate, there's something fundamentally wrong with the system. and we have to find better ways to engage. and we have to be innovative and creative in how we reach people. we obviously assume a lot of the information to be the outlet. and we have to figure out how to keep with people as we move. i think that this particular generation of our millennial friends, we move around a lot. so to sit still so you can talk to us and is not the way to help you win. >> but i've had young, black and brown people in particular give me a list of ways that the system is be perceived as failing, and getting them to think of themselves as a voter, as participant in the process of the electoral sense is a tough sell. >> it is a tough se

late to the party, at this time, chelsea, ashley, and tristen, and ashley, they have been at this a long time. and the record is mixed. but you've been at it long enough that you can tell what brings young voters out and what doesn't. what works? what's in the tool kit some. >> well, the thing about the vote, it has been evolving for the last 25 years to meet the needs of the next generation. and right now, the most had diverse in our country's history, is reachable in a very different way when it was founded. when you could reach most young people simply bringing on mtv. and today, we're all tuning into to a number of ad platforms, and mostly online, we have grown up largely as digital natives, it consuming information from a had multitude of sources, so our task at hand is to communicate effectively with the millennial generation on the platform that we're on. >> goods that make a does that , the multiple way of finding them and talking to them, does it create an opening for the organizations like black and brown people vote? >> absolutely. our project is primarily on reaching young pe