for me, trs aboit is about givis options and until you can make food less expensive then in the communitieshat we mostly try to help is not a functional choice. >> if given those options, people accept it. >> yes. >> the first thing is what we do, we have to change culture, okay? >> we have to have literally our culture. if we don't have it and our culture has been designed for s us. that's why we take peopl people -- that's where it all began and where it all ends. life comes out of soil, we need to show these kids that come out of soil and tree gives fruit for us, it is not for the tree. that's when the knowledge and the education come in of money g grows on trees. does money grow on trees? >> the biggest owner in california. everything that mother nature produces are resources. these leaves are not trash. you know so we have to make it economic and that's how we make it sexy. yes, we have to change culture. and then with joker, we have e what they called savely. ru a slave if you don't touch soil. this is where life comes out. >> that makes my job so much harder because of this legacy th