>>>> reporte but today, e trump kingdois an empire. from international hotels, to golf courses, even a winery. the name trump is such a brand for success that it hahas been licensed on an astonishing range of products. >> it's a great tasting vodka. >> trump mel management. >> what does this guy not have his name on? >> the reason my real esta is successful is they know if i put the name trump on it, it's going to be the best. >> reporter: what's the downside of being part of the 1% of the richest people in america, especially when you're trying to reacthe middle class? >> well, there's a certain loneliness that you have. but that's made up when you have a great family, i have a great family, fantastic family. have a wonderful wife. but the funny thing is, i'm a rich guy but i have this great relationship with the working people of this country, and that's true. >> reporter: what vein do you think you have touched? >> the vein of people are tired of being led by leaders, if you call them leaders, that are virtually incompetent. >> repor